Position Yourself As A Go-To Brand In 2024
Why should you position yourself as a go-to brand and why does it matter? About five or so years ago, a young urbane gentleman approached me with a proposition, to “make you a brand.” I was taken aback and wondered why I needed to attract attention to myself. This was his proposition. You pay me N5,000,000 and I’m going to put you on every red carpet in Lagos. Whenever there is an event at Radisson
