Here are my 4 short questions for you as we prepare to welcome 2024. Will you win in 2024 and beyond? Why should you buy something you don’t need? Who knows you? Are you sharing your ideas with the world? WILL YOU WIN IN 2024 AND BEYOND? Only you can answer that question with ironclad conviction. Winning in this regard means living live on your own terms, highly fulfilled, doing what you love and care

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Why should you position yourself as a go-to brand and why does it matter? About five or so years ago, a young urbane gentleman approached me with a proposition, to “make you a brand.” I was taken aback and wondered why I needed to attract attention to myself. This was his proposition. You pay me N5,000,000 and I’m going to put you on every red carpet in Lagos. Whenever there is an event at Radisson

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