You have been told benchmark to know what the best are doing and follow international best practice. Now I’m telling you don’t touch benchmarking with a ten-foot-pole and there is no animal called international best practice. If you doubt me, tell me what is the international best practice how to be creative, innovative, and daring? Which international best practices did Apple, Google and Amazon follow to become the best of the best? If you want to follow more of my argument, go here and afterward shoot me your reaction. Best