As author, the best thing you can do is to build your author platform.
You have to start building your author platform before you write a single word.
Buddy, your author platform is what puts you out there:
- As someone people should to listen to
- Take your opinion seriously
- Read whatever you write
- (SM. Website, OPS. Newsletters, Books, etc).
Building your author platform is the “only” way today to give your book a fighting chance.
You don’t have to be a loud TikToker.
You just have to be an authority
(in something).
Of course if you can TikTok, the better.
Seth Godin understood this earlier than most authors.
He’s been blogging since 1999 (25 years).
You were not born then or too young to care?
Steven Bartlett was 7 years in 1999.
He started “dabbling” into social media at 17.
(MySpace. Yahoo!, etc.)
Inspired by Set Godin.
Today Steven has 30.74m followers across SM platforms.
So, his books become multiple best-sellers within a twinkle of an eye.
Because you need to sell just 5,000 copies within 7 days across different markets.
(For your book to become a New York Times, WSJ, The UK Times best-seller).
You can ignore everything I’ve ever taught you before about book writing.
But don’t ignore what you hear from me about author platform.
Start building one as if your life depended on it.
Because it does.
Else, your book will become a door stopper.
I’ve just finished reading The Diary of a CEO by Steven Bartlett.
I wrote my best-selling book Bridges to the Customer’s Heart in 2009.
I did zilch about my author platform.
(I was doing 9-5; you’re to be seen, not to be heard).
Because of that book they sacked me from work in 2010.
I started BWC (Book Writing Clinic) in 2015.
I talked about book marketing in generic terms.
Knowing what I know now, marketing should be on the front burner.
I discovered that selling a book is 10 times harder than writing one.
That’s why we must put building our author platforms as a top priority.
Jump onto Facebook, Twitter, Instagram and LinkedIn, TikTok, YouTube.
Post daily even if you get ignored.
Just continue pressing ahead as I’m doing.
Even Seth Godin, Steven Bartlett and Ali Abdal started somewhere.
What are you doing to build your author platform?
If you’re wondering where and how to start, consider joining iBMC (Internet Business Mastery Course).
Also consider Online Course Creators Community For Newbies And Advanced Beginners.
It’s a FB group I created in 2020.
It’s set to hit 28,000,000 members. Join.
Also consider Book Writing Clinic (BWC).
Because followers without a product to sell at the backend is a waste of time.
Steven Bartlett became a multi-millionaire by creating products he sold to his followers.
BWC for Quarter One is billed for Saturday 7 March, at 7.30am (hybrid).
Whether you have published a book or none yet, I invite you to attend.
If you have published but not seeing sales, attend as I’ll be hammering on sales strategies.
And how to build an author platform.
If you live around the Lagos area, there will be a physical Meet-Up in Victoria Island after the virtual class on 14 March .
It’s a paid course.
Fee is N45K for those who want to join a face-to-face Meet-Up the week after the virtual class.
To attend the Meet-Up, you must attend the virtual. No exemption.
If you’re attending only the virtual BWC fee is N35K or equivalent in USD.
If you want to attend BWC plus Meet-UP in Victoria Island pay here.
If you want to attend BWC virtual only pay here.
Don’t miss BWC plus Meet-Up in V/I.
By the way Steven Bartlett is half Nigerian.
