Steven Bartlett, Founder DOAC YT Channel (15m Followers)
As author, the best thing you can do for your book is to build your author platform.
You have to start building your author platform before you write a single word.
This is why.
Your author platform is what puts you out there:
- As someone people should listen to
- Take your opinion seriously
- Read whatever you write
- (SM. Website. OPS. Newsletters. Books. etc.).
Building your author platform is the “only” way today to give your book a fighting chance.
You don’t have to be a loud TikToker.
You just have to be an authority (in something – your niche).
Of course if you can TikTok, the better.
Seth Godin understood this earlier than most other authors.
He’s been blogging since 1999 (25 years).
You were not born then or too young to care?
Steven Bartlett was 7 years in 1999.
He started “dabbling” into social media at 17.
(MySpace. Yahoo!, etc.)
He was inspired by Set Godin.
Today Steven has 30.74m followers across social media platforms.
So, his books become multiple best-sellers immediately they are released.
Because you need to sell just 5,000 copies within 7 days across different markets.
(For your book to become a New York Times, Wall Street Journal, The UK Times best-seller).
With 30,740,000 followers, even if 1% buy your book… you can complete the sentence.
If you’re one of the 450 plus BWC alumni, you can ignore everything I’ve ever taught you before about book writing.
But please don’t ignore what you’re reading (now from me) about author platform.
Start building one as if your life depended on it.
Because it does.
Else, your book will become a door stopper.
Get on with it: build your LinkedIn, Instagram, X and FB platforms.
(But start with one – divide and conquer).
Invite my agency (Vision & Talent Media) to help you.
I’ve just finished reading The Diary of a CEO by Steven Bartlett.
It became the fastest-selling personal development book since records began,
hit the #1 spot on the Sunday Times bestseller list, and is a Wall Street Journal bestseller.
(DID YOU READ THAT?)
Let it sink in.
I wrote my best-selling book Bridges to the Customer’s Heart in 2009.
I did zilch about my author platform.
(I was doing 9-5; you’re to be seen, not to be heard).
Because of that book they sacked me from work in 2010. (That’s a story for another day).
I started BWC (Book Writing Clinic) in 2015.
I talked about book marketing in generic terms.
Knowing what I know now, marketing should be on the front burner – before starting your manuscript.
I discovered that selling a book is 10 times harder than writing one.
That’s why we must put building our author platforms as the #1 priority.
Jump onto Facebook, Twitter, Instagram and LinkedIn, TikTok, YouTube.
Post daily even if you get ignored.
Just continue pressing ahead as I’m doing.
Even Alex Hormozi (11.55m followers), Ali Abdaal (8.6m) and Seth Godin (1.1m) started somewhere.
So, what are you doing about your author platform?
When are you going to start building one?
If you’re wondering where and how to start, consider joining iBMC (Internet Business Mastery Course).
Also consider Online Course Creators Community For Newbies And Advanced Beginners.
It’s a Facebook group I created in 2020.
It’s set to hit 28,000 members. Join by following this link.
Also consider learning book writing by registering for Book Writing Clinic (BWC) by me, Paul Uduk.
You see, followers without a product to sell at the backend is a waste of time.
Steven Bartlett became a multi-millionaire by creating products he sold to his followers.
BWC for Quarter One is billed for Saturday 7 March, at 7.30am. It’s to be organized as a hybrid.
Whether you’re a BWC member published author or aspiring to get your first book off the ground, I invite you to attend.
Since I started BWC in 2015, a lot have changed. I’ll be hammering on sales strategies.
And how to build an author platform.
If you live around the Lagos area, there will be a physical Meet-Up in Victoria Island on 14 March.
(The virtual class is on 7 March).
It’s a paid course.
Fee is N45K for the virtual class and face-to-face Meet-Up.
To attend the Meet-Up, you must attend the virtual workshop. No exemption.
If you’re attending only the virtual BWC, fee is N35K or its equivalent in USD.
If you want to attend BWC plus Meet-UP in Victoria Island pay here.
If you want to attend BWC virtual only pay here.
Don’t miss BWC plus Meet-Up in V/I.
Because without a book, social security, life insurance, life is tough.
By the way Steven Bartlett is half Nigerian.
