A guru recently shared with me that it was Archbishop Desmond Tutu that propounded the theory on how to eat an elephant.

According to the dictum, you eat an elephant one piece at a time.

I talked about that elephant eating tactics in My Beginner’s Guide to E-Product Development but I didn’t know it was ABDT that propounded the theory.

So now I call it the ABDT Dictum On Eating An Elephant.

Here is the link to My Beginner’s Guide to E-Product Development in case you wish to check out the article https://ezinearticles.com/?My-Beginners-Guide-to-E-Product-Development&id=9801486

I tell my students that the internet, or more appropriately, online business, is as wide as the Pacific Ocean and as turbulent as the Atlantic Ocean.

To master the internet therefore, you must follow it methodically.

The online business guru #RamitSethi identifies 4 phases you must pass through to conquer online business.

They are:

1. Your Game Plan

2. Your Audience

3. Your Product

4. Your Sales

Another online guru Jon Morrow on the other hand identifies 5 stages:

1. Comprehension

2. Connection

3. Conversion

4. Content

5. Customers

A keen observation shows that Ramit Sethi’s 4 Phases and Jon Morrow’s 5 Stages are essentially the same.

Audience, Product, and Sales broadly equate to Connection, Conversion, Content, and Customers.

at is unique in Jon Morrow’s approach is the isolation of the Comprehension Stage as a requirement without which you cannot succeed.

This is a master stroke.

I fooled around online on and off for over seven years without understanding where head began and the tail ended until I ran into Jon Morrow’s 5 stages formula.

Immediately I cracked the Comprehension stage things fell into place.

I sat down and started studying and learning and it became clear that if you jumped to content (product) without audience (connection and conversion) or to sales (customers) without audience, the end result was at best mediocre, and at worst, failure.

Ramit’s Game Plan makes it clear that you can’t move forward without a road-map if you want to for succeed.

So if you want to succeed online, don’t forget the ABDT’s Dictum on how to eat an elephant: One piece at a time.

It starts with Learning, then cultivating an Audience, then offering irresistible Products, and finally Sales, which helps you convert customers into Cash.

To jump to Cash, or monetization as some call it, without building rapport with your would be customers is a recipe for disaster.

Best.