Many believe they need multiple certifications from Microsoft, Google and CIPM to succeed.
Others believe they need to become SCRUM Masters, experts in Agile and Project Management to make it to the top.
You don’t.
The two other skills you need to climb to the top of the food chain are leadership and sales.
This is how the three skills stake out:
↳ Content Creation
↳ Leadership
↳ Sales
Content creation is also referred to as “Production”.
Leadership enables you to bring people together to do things at scale.
Sales equips you to make whatever you produce available to people at scale.
Sales subsumes:
↳ Marketing
↳ Promotion
↳ Advertising
↳ Sponsorships
↳ Affiliate Marketing
Content creation (at scale) positions you to create content and products people actually care about.
This post focuses on content creation.
What can you create?
↳ Apps
↳ Codes
↳ Books
↳ Podcasts
↳ Posts on LinkedIn
↳ Videos on YouTube
↳ Articles, Posts, Reels on X, FB, IG & TT
Choose the platform you want to dominate carefully to avoid burnout.
Sadly, 99% of professionals don’t take content creation with gusto.
Take for instance, of the over 1billion people on LinkedIn, only about 1% post consistently – that means posting at least once a week.
Most believe creating content is difficult, need special skills and takes time.
On the contrary content creation is easy, straight forward and is at the heart of career success today.
Creating content worthy of attention and at scale begins with learning.
No one was born a content creator.
The best LinkedIn creators like Jasmin Alic, Charlie Hall, Nick Broekema, Lara Acosta, Matt Barker all started from somewhere.
Same goes for the best course creators like Brendon Burchard, Russell Brunson and Alex Hormozi.
Personally, I started somewhere and today I’ve created over 100 courses and taught over 20,000 students.
When Bill Gates coined the stunning phrase “Content is King” in 1996 few understood its import.
The few who understood created empires for themselves:
↳ Brian Clark (Copy Blogger)
↳ Darren Rowse (Pro Blogger)
↳ Jon Morrow (Smart Blogger)
↳ Rand Fishkin (Co-founder Moz)
↳ Ariana Huffington (Huffington Post)
↳ Linda Ikeji (Linda Ikeji Blog)
Alex Hormozi amassed over $100M in networth before age 32.
It took Alex less than 10 years.
Alex’s secret:
↳ Content (3,400 videos, IP, books, TPOV)
↳ Business model
↳ Hard work
However, hard work alone is not enough but it’s the foundation.
On top of hard work you need effective coaches to accelerate your success.
If you don’t want to work for 35 years and retire with little to show for it, start creating and get a coach in tow.
Start producing content today, on LinkedIn, Facebook, X, YouTube, your website and approach it with messianic zeal.
If you do, within 18 months you’ll master how to produce content worth buying.
I’m learning, you too can learn.
The moment you stop learning the world leaves you behind.
Stop citing, reciting, quoting, reveling in, retweeting, forwarding, celebrating, highlighting, paraphrasing, bookmarking and parroting content created by others.
Start producing your own content in a professional way.
And learn to produce at scale
Creating content like a book follows a simple process:
↳ Brainstorm the content of your book
↳ Structure the content properly
↳ Come up with an Outline.
I teach book writing in my Book Writing Clinic (BWC).
You can start learning and begin the journey of becoming a published author today.
Don’t wait, join the book writing train: BWC.
If you want to tell the world your story let’s connect by following this link
If that link does not open click this link: https://bit.ly/3IamWYd
Creating a course is easy and straight forward:
↳ It starts with knowing the person you want to create a course for
↳ Understanding his or her need (the problem – aka pain points)
↳ Providing a timely solution at the point of need
I have created courses for hundreds and you too can do it if you put in the effort.
Learn digital marketing especially if you’re a beginner, I have a course for you: Internet Business Mastery Course (iBMC).
Hundreds of people like you have attended the course and profiting from it.
This is the simple framework I use for teaching my students Digital Marketing aka Internet Business.
You can copy, download and screenshot it for FREE.
Indicate interest to join iBMC or initiate a conversation by following this link.
Here is an alternative link if the link above does not open: https://bit.ly/3NLClzc
Like, comment, share to ginger others to begin the journey to write a book, create content and/or learn digital marketing.
