
With Prof. Lere Baale, CEO BSNN
Can you believe it, someone asked me yesterday, what is BWC?
And I’ve been ranting, flexing, talking, crying, teaching and writing about BWC for over a decade?
And this guy sends me a WhatsApp message asking, “What is BWC?”
Goes to show that people need to be reminded a hundred times about your inventions, programs, courses, pov, movement.
People are distracted and lost in their own concerns and thoughts.
No reminder. No dice.
According to Google, you need 11 touch points for someone to become a customer.
(Remember Google’s “7-11-4” Rule?
And the RULE was enacted more than one and half decades ago. (2011).
So with AI with global “noisification”, how many touchpoints do you think you need?
10 x 10 x 11. (Remember that and quote me).
Okay, BWC stands for Book Writing Clinic.
I founded BWC in 2015 and now its a movement to create 100 million authors all over Africa to stop
making the African continent a laughing stock. That’s it.
For you, BWC is a short course to help you write books.

More than that, BWC is to help you grow your IP (intellectual prop) and build your Expert Empire.
(Like the masters: Alex Hormozi, Daniel Priestley, Steven Bartlett).
BWC and its sister programs – BWC Intensive, Executive Book Roundtable and Internet Business Mastery –
have graduated more than 1,000.
BWC distills the book business into its essence and delivers it to you on a platter – the golden type.
I go out of my way to support you until you write and publish your book.
Not only will you learn how to write, package, publish and market your book.
You’ll also learn how to package yourself so you become an attractive personal brand.
BWC is a community and you’ll join once you attend the Clinic.
After attending BWC you’ll become an advocate like Joel Omeike (THE HR GODFATHER) –
the author of FIRE YOUR HR – and Ijeoma Nneji, Binta Ibrahim, and Kayode Oluwasegun-Ojo.

BWC over delivers and the fee has not changed since 2020.
The first BWC LIVE in 2026 takes of on 14 March in Victoria Island, Lagos.
It’s a paid event. And to attend you have to attend the virtual paid BWC
scheduled for 7 March.
The fee for both events is: https://flutterwave.com/pay/aiwiapyx19ct
If you live outside Lagos and Nigeria (say UK, US, Malaysia, India, Indonesia, Ghana, Kenya, South Africa
your best bet is the virtual BWC for USD35 (N35,000).
Pay here and attend: https://flutterwave.com/pay/ostw0cmeuazl
By the way if you buy BWC online the fee is N75,000. (USD75).
If you want to read more about BWC, follow this link.
Attend BWC on March 7 and come back and thank me later.
Meanwhile, what has stopped you all these years from writing your book?