This private letter to BWC & iBMC Alumni Members Worldwide provides a review of 2024 and looks ahead to 2025. I request all BWC & iBMC Alumni Members wherever you’re in the world to spare a few minutes and read.

A very beautiful morning, afternoon or evening to BWC and iBMC Members wherever you’re in the world.

Christmas is 15 days away and the New Year is 21 days away, so it’s in order I wish each and every alumni member a Very Merry Christmas and a Prosperous New Year – in advance. May the New Year bring each and every one of us unparalleled success.

The keys to success in creating a digital expert empire are foresight, hard work, determination, perseverance, focus on goal, consistent execution, sound strategy, and God’s grace. If we have all these in abundance nothing can stop us.

A few members disappeared into thin air never to be heard from again after attending BWC or iBMC but the majority are in the Group pushing to the front. I salute each and every one.

As we push ahead, let’s remember Les Brown’s stoic quote, “It’s not over until you win.” Let’s add Alex Hormozi’s admonition, “If you think small, you’ll always stay small”, and cap with Tom Peters warning, “You can’t shrink to greatness.”

Celebrating 2024

Let’s begin by acknowledging our Pioneer Members 

BWC Pioneer Members

1. Kayode Oluwasegun-Ojo (BWC 1)
2. Olatunde Oladiti
3. Udeme Etuk

iBMC Pioneer Members

1. Prof. Olusola Oyewole (iBMCer 1)
2. Kingsley Theophilus
3. Robert Nnaji

Next, let’s acknowledge our Premium Members 2024 who are pulling their weight and pushing the boundaries to keep our Group focused. We recognize:

1. Bola Koleoso
2. Christy Adeyemo
3. Elizabeth Oziegbe
4. Eny Ajado
5. Fatima Ibrahim
6. Fayo Williams
7. Femi Kolajo
8. Frederick Armah
9. Joel Omeike
10. Kayode Olusegun-Ojo
11. Mary Uduk
12. Olusola Oyewole
13. Pearl Kanu
14. Queen Aret
15. Ramatu Abdullahi
16. Uzoechi Kalu
17. Victor Udeh
18. Yakubu Aliyu

Next, are members for Special Mention 2024, who in various ways, added vibrancy and provided heightened sense of direction for our Group:

1. Ada Sanda
2. Chinenye Alayande
3. Chinwe Anieto
4. Hadiza Abubakar
5. Hajara Ibrahim
6. Igho Orienru
7. Kingsley Ogbonnaya
8. Lere Baale
9. Sa’adatu Faruk

Next for recognition are our most Visibly Improved Brands 2024:

1. HR Godfather (Joel Omeike)
2. Exponential Hub (Fayo Williams)
3. Legal Tips with Aret (Barr. Queen Aret)
4. Morning Devotion with KT (Kayode Oluwasegun-Ojo)
5. Speak Well Initiative (Kingsley Theophilus)

Coming in next for applause are our Authors of the Year 2024

(By rough order of book release date):

1. Ejine Nzeribe (Flora Nwapa)
2. Florence Abenemi (The Bottled Butterfly)
3. Amy Traore-Shumbusho (Beyond Dentistry)
4. Bola Koleoso (Bridging the Civil – Military Divide)
5. Helen Majemite (A Letter to all Women)
6. Phil Maduagwu (A Heritage of Honour)

 Books and Authors to Watch Out for in 2025

1. And the Gun Came Back (Dr. Bola Koleoso)
2. Boundaries (Pearl Kanu)
3. Fire Your HR (Joel Omeike)
4. Non-Communicable Diseases (Dr. Paul Ogunbunmi)
5. Non-Interest Islamic Finance (Yakubu Aliyu)
6. Roadmap to Winning Grants (Fayo Williams)
7. Sanctuaries of the Heart (Pearl Kanu)
8. Time Management Blueprint (Femi Kolajo)
9. The Confidence Code (Comfort Afia)
10. The Remarkable Father (Chioma Obinagwam)
11. Vital Powers that Flow through Woman (Dr. Abayomi Aiyesimoju)

 The last but not the least, let’s congratulate our members who stepped up the plate and made it to the highest level of Membership, Platinum. Stand up to be counted:

1. Abayomi Aiyesimoju
2. Bola Koleoso
3. Femi Kolajo
4. Frederick Armah
5. Chioma Obinagwam
6. Joel Omeike
7. Olusola Oyewole
8. Pearl Kanu
9. Yakubu Aliyu

Platinum Membership (aka INNER CIRCLE MEMBERS) unlocks unparalleled benefits and the number for now is capped at 14 so there is still room for five additional members.

The following Platinum Members made it to the 2024 ROUNDTABLE:

1. Abayomi Aiyesimoju
2. Femi Kolajo
3. Joel Omeike
4. Pearl Kanu
5. Queen Aret (Host)

Special Recognition to Professors in the Group

1. Prof. Olusola Oyewole
2. Prof. Paul Udofot
3. Prof. Sylvia Eteng
4. Prof. Hajara Ibrahim
5. Prof. Frederick Armah
6. Prof. Adewale Obadina

 THE OVERALL MOST ACTIVE MEMBERS OF THE YEAR 2024

Drum roll, please…

1. Joel Omeike
2. Fayo Williams
3. Denny Osadebe

Congratulations to all and sundry. We’re all winners. You can never defeat a person who never stops fighting. Deciding who to recognize is like picking a pin out of a haystack; so if you missed making the cut this year, know that 2025 and more years are still ahead.

Ahead 2025

Let’s all make 2025 our year. That means we’ll all come out boldly and do whatever it takes to achieve the goals we have variously set for ourselves. Only you know your goal. Make it bold and go all in to achieve it.

Creating massive impact and reaching your top goal is not about the economy, but about the skillset you bring to the table. Keep topping up your skillset, and the best place to test your skills is the market place. A guru once said, “The best teacher about markets is the market itself. Learn from the market by putting your product out in the market.”

That’s why it’s very important you publish your books and launch your digital products if you really wish to scale. And scaling is not a walk through a park because competition is fierce. To scale you must have customers and to get customers you must first generate leads. Generating quality leads is a fine balancing act between the quantity and quality of the content you produce. As you produce, seek feedback.

In summary, the New Year will be very challenging. To make it less challenging we must continue to up-skill. Not only must we broaden and deepen our skills, we must be strategic. The long run goal is financial independence.

To gain total financial independence, we must master marketing and selling. And to sell we must have customers. Indeed, not just customer, but superfans. To have customers we must have leads. To have leads we must have a list. The bigger the list, the higher the chances of getting paying customers. So, focus on leads generation and not selling because people don’t buy from strangers. Once you master how to generate leads through marketing, selling will take care of itself.

Here are a few things to consider in addition to prayers:

• Revisit your website and make it a lead capture magnet.
• Revisit your SM channels and make them lead generating hubs.
• Generate regular long form contents structured to capture leads.
• Gradually move away from quantity to quality to attract quality prospects.
• Reach out to quality leads, nurture and convert promising ones to clients.
• Rinse, review, repeat, and automate, building the business on excellence.
• Have in your corner a coach and a mentor to guide and direct your path.

Learning Plan for 2025

For 2025, we will be holding focused Workshops every two weeks to tackle specific topics. The first Workshop will kick off on Saturday, 11 January, 2025, and every two weeks thereafter, at 8.30 am, lasting one hour and thirty minutes. Monthly timetable will be circulated.

Pick yourself up when you fall because nobody will pick you up otherwise you’ll be trampled upon. Yes, you can’t lose if you don’t stop fighting.

Once again, wishing you a Very Merry Christmas and a Prosperous New Year.