Brief Overview of Mastering Internet Business in 2024: A Beginner’s Guide

Mastering Internet Business in 2024: A Beginner’s Guide is for “Newbies” and “Advanced Beginners” aspiring to get a piece of the internet cake.

In 2024, Mastering online business, especially for “Newbie”, or even as an “Advanced Beginner”, will be daunting due to AI. However, Mastering Internet Business in 2024: A Beginner’s Guide will smoothen the journey for you.

Mastering internet or online business is the aspiration of every man, woman and child the world over as online opportunities explode. I wished someone had written Mastering Internet Business in 2024: A Beginner’s Guide when I started out years ago.

When we hear how 17, 35, and even 70 year olds are making millions online we salivate and wish it was us. Mastering Internet Business in 2024: A Beginner’s Guide will ensure you don’t just salivate but join in the internet boom.

As technology, such as AI, propels the world forward, the gap between digital natives, immigrants and refugees will widen and Mastering internet business in 2024: a beginner’s guide aims to narrow the gap.

That is why I created Internet Business Mastery Course to show digital immigrants/ refugees how internet business really works.

Mastering internet business is a must for anyone seeking a decent living as AI pushes us into uncharted territory.

I wrote this guide to provide “Newbies” a process overview of what they should do to succeed online. In short, this guide is a checklist of the BASICS a “Newbie” needs to know to succeed online.

I teach the ideas highlighted here to students in my Internet Business Mastery Course (iBMC).

The Stages of Internet Business Mastery

Internet business as Scot Cunningham says, has three stages: Crawl, Walk and Run.

At the “Crawl” stage you are making less than $10,000 per annum. And, at the “Walk” and “Run” stages you are making $100,000 and $1million respectively.

Newbies and Advanced Beginners

A “Newbie” is a candidate who is new to online business and the internet ecosystem: the stage of unconscious incompetence. An “Advanced Beginner” is a candidate at a stage a notch higher.

He or she has with above average understanding of how software, hardware, social media, search engines and apps work. A candidate at this stage knows what he or she does not know: conscious incompetence.

However, just as a Newbie, an advanced beginner is yet to make $10,000 Monthly Recurring Revenue Online.

Typically, an “Advanced Beginner” is a versatile professional, business person, or trainer who is doing very well financially offline.

He or she knows about the “internet” and may be active on social media and sometimes having hundreds of followers.  

However, he or she does not fully grasp how the internet business ecosystem works in tandem to generate profit.

He or she is the type of person we refer to as a digital immigrant or refugee as opposed to a digital native.

Mastering Internet Business in 2024: A Beginner’s Guide provides clarity that both “Newbies and “Advanced Beginners” need to succeed at scale online.

How is Internet Business Mastery Course (iBMC) structured and taught?

iBMC is designed around the *Internet Business Success Formula* the author copyrighted in 2020.

In designing a course, it’s important to peg the content at three levels: Basic, Intermediate, and Advanced.

Internet Business Mastery Course (iBMC), despite the word “mastery” is a BASIC level course. On completion a candidate gains mastery of all is required at the basic level to get started.

iBMC is designed as a combo, and incorporates Internet Business Foundation Course (iBFC) and the core iBMC.

iBFC is designed to lay a solid foundation for “Newbies” and “Advanced Beginners” registered in iBMC.

iBFC guides the student on your journey as s/he progresses towards online business mastery. In the process, the candidate learns how to a build a sustainable online business.

What is covered in iBFC?

iBFC covers the most helpful ideas and concepts every “Newbie” and “Advanced Beginner” needs to know while avoiding overwhelm.

iBFC also covers basic terminologies, definitions, and frequently asked questions and is mandatory for every candidates joining iBMC.

How is iBFC designed?

Internet Business Foundation Course is designed to be highly experiential and immersive.

All lessons come in video format while supporting materials come in Video, Audio, PDF, and texts.

Video transcripts, workbooks, worksheets and hands on assignments are provided throughout the self-paced course to deepen understanding.

What are the objectives of iBFC?

1. Learn online business BASICS and foundational principles how to build a sustainable online business.
2. Create the confidence you need to succeed as online business entrepreneur.
3. Reprogram your mind to develop a “helping” mindset.

What are the outcomes of iBFC?

1. Understand how “internet business” (online business) really works.
2. Position you as the “go-to-person” in your niche to win big.
3. Master how the internet business ecosystem creates value, profit and wealth.

Contents of iBFC

• What you need to know about online business
• Developing online business mindset
• The different online strategies and tactics
• The different ways of making money online
• How “The Millions” are made online
• Some important terms & concepts you need to know
• The Internet Business Success Formula

The Core Internet Business Mastery Course (iBMC)

Internet Business Mastery Course is a program that shows you how to build a sustainable online business from the scratch.

Its objective is to help you create a living, and stop worrying about paid employment even if you’re a Beginner.  As earlier said, iBMC runs as a combo with iBFC.

Objectives of iBMC

• Learn the overarching principle that determines online business success.
• Understand the four building blocks of online business.
• Create a profile that moves you from an unknown to an online rock star.
• Master the four core models and the six core strategies for online success.
• Learn how to build online assets e.g. Home base, Embassies, Outposts, etc.
• Master the right marketing techniques and tools.
• Learn how to create your first Minimum Viable Product (MVP).
• Learn how to discover profitable macro and micro niches.
• Learn how to leverage technology to scale but not enslaved by technology.
• Create experiences that ensure lead turn to customers, then to fans.

Expected Outcomes

• Launch your MVP.
• Have a functioning dynamic website that converts visitors to leads.
• Build a mailing list consisting of a minimum of 1,000 subscribers.
• See 100% increases in your social media profile recognition.
• Register your first student before you complete the course.

Contents

• Making sense of online business and the internet ecosystem
• Developing credibility and gravitas
• Building relationships and cultivating your 1,000 true fans
• Building and nurturing your mailing list
• Creating and developing your products
• Marketing and sales and monetizing your effort
• Moving fully online and evolving strategies to scale and win long term

The 7-Step Internet Business Success Formula

• Learning (Developing a learning mindset)
• Visibility (Becoming an attractive character)
• Relationships (Adopting generosity mindset)
• Audience (Strategies for generating leads that convert to customers)
• Products & Services (Creating products that WOW)
• Marketing & Selling (Creating irresistible offers)
• Scaling (Moving online & leveraging everything to succeed at scale).

The Two Necessary Factors

•  The “YOU” Factor
• The “TECHNOLOGY” Factor

Special Design Features and Benefits

iBMC uses the 7-Step Internet Business Success Formula shown above to make the course come alive.

For a start, students join the private Facebook and WhatsApp Groups with lots of interactions thus creating a supportive environment.

Questions, challenges and issues are resolved right in the Groups.

Every student is given an Accountability Partner for mutual support and encouragement.

Also, a comprehensive Activity Schedule and Self-Assessment Sheet are provided to guide the journey thus providing a sense of direction.

Furthermore, Progress Review Meeting is held every week to compare notes and set the tone for the following week.

Finally, a formal graduation and Send forth Celebration is organized to bid the graduands farewell.

The entire design is intentional and aims at motivating the students as they journey to success as online business entrepreneurs.  

Even after graduating students are supported for another six months.

All ex-students (iBMCers) are iBMC Alumni members for life and continue to learn in the community. 

Our mantra is “Never stop learning”. Accordingly, an array of Programs, including courses, masterminds, roundtables, are made available to enable members gradually gain mastery.

Facilitator

iBMC is facilitated by Nigeria’s #1 personal coach, author and trainer, Paul Uduk. A trainer of trainers, Paul has over 360,000 training man-hours under his belt.

Paul Uduk is the author of eight books, including Bridges to the Customer’s Heart, dubbed The Customer Service Bible.

His latest book, THE PERENNIAL WINNER, seeks to instill the winner’s mindset in the youths of Africa.

The late internationally acclaimed motivational speaker, Richmond Dayo Johnson, referred to Paul as, “One of Nigeria’s most authentic experiential writers.”

A chartered banker, trainer par excellence, and self-made executive coach, Paul takes delight in teaching.  

Paul founded Vision & Talent Training Group, a company dedicated to teaching customer service strategy strategically, in 2010. Paul has personally trained over 20,000 professionals in various hard and soft skills over the past thirty years. The majority of the participants in his courses have come from Fortune 500 and some of Nigeria’s biggest companies.

Paul’s overarching purpose is to create one million authors all over the world, especially Africa, through his BWC (Book Writing Clinic). Through his iSchool, Paul grooms students to build Expert Empires through digital marketing.

His Online Course Creators Community for Newbies & Advanced Beginners on Facebook has over 10,700 members and grows rapidly.

A highly sought after conference speaker and executive coach on enduring legacy, Paul has been featured on NTA, and SilverBird TV, The Guardian, Vanguard, Business Day, The Sun and SuccessDigestExtra.

Paul’s mantra is, “There is no defense against excellence.”

iBMC Process Overview Checklist

Learning

Preliminary Lessons: Internet Business Foundation Course (iBFC)

Core Lessons: Internet Business Mastery Course (iBMC)

Subsidiary Materials

• Welcome And Orientation Webinar
• Welcome Notes
• Video Lessons: Internet Business Success Formula
• Progress Review Meetings on YouTube

Webinars by Online Business Coaches and Trainers

• Amy Porterfield
• Gillian Perkins
• Michelle Schroeder-Gardner
• Brendon Burchard
• Ali Abdal
• Paul Uduk

E-Books to read

• Vonza Guide On Online Business by Vonza.
• The Paul Uduk Case Study by Paul Uduk.
• How to Create and Sell an Online Course by Mani Baidhurya.
• 30 Successful Business Ideas by Ramit Sethi.

Books

• Catapult by Uyi Abraham.
• Launch by Jeff Walker.
• Make Market Launch It by Pam Hendrickson and Mike Koenigs.
• E-Myth Revisited by Michael Gerber.
• The Millionaire Messenger by Brendon Burchard.
• Dotcom Secrets by Russell Brunson.
• Expert Secrets by Russell Brunson.
• Traffic Secrets by Russell Brunson.
• Unlock The Secrets by Russell Brunson.
• 4-Hour Workweek by Tim Ferriss.

Developing visibility

• Do everything recommended in Mastering Internet Business in 2024: A Beginner’s Guide
• Update your portrait on all your social media platforms.
• Update your profile on all your social media platforms.
• Complete ALL the fields provided by the social media platforms.
• Write articles for local newspapers, magazines etc.
• Write articles for online articles platforms like Substack, EzineArticles, etc.
• Be active on social media platforms (3 min) and post interesting things daily.
• Join a minimum of 3 groups of interest on FB and be active by contributing to discussions.
• Participate and speak in offline conferences, summits, workshops and seminars in your locality.
• Write a book in an area you are an expert in and are passionate about (max 120 pages).
• Write an eBook on a topic you are familiar with (max 45 pages typed double spacing).
• Start developing your IP (Intellectual Property), e.g. eBooks, books, courses, etc.
• Join Toastmasters International and learn to speak professionally.
• Create a blog or a website (enlist the services of a reliable webmaster).

Build relationships one person at a time

• Reach out to ex-schoolmates, ex-classmates, colleagues and ex-colleagues, associates, etc.
• Reach out to strangers (friends you have not yet met).
• Reach out to friends on phone, email and all available channels.
• Network effectively off and online especially social media.
• Attend offline social and non-social events.
• Learn the principle of Six-Degrees of Separation.
• Create a good “Lead Magnet” (articles, Guides, eBooks, etc.) you can give out to friends, etc.
• Be generous with your time and everything else.
• Do free and paid webinars, seminars, workshops and courses.
• Give out some of your valued items, e.g. books or book chapters for free.

Build a mailing list

• Use a “lead magnet” to collect email addresses.
• Build a mailing list using Excel first (the target is 10,000 subscribers).
• Open an affordable mailing system to customize mails to your subscribers.
• Join Facebook groups and make friends by being helpful and generous.
• Attend and organize conferences, clubs, summits, and network: always be helpful.
• Keep building and nurturing your list again by being helpful and generous.

Create a product

• Survey your subscribers to find out what they want.
• Create your Entry-Level product with Text, PowerPoint or Video.
• Create a “Trip Wire” to test the market/validate your survey findings.
• Sell your Entry-Level product to 10 paying clients to further validate the market.
• Use camera or screen capture software like Camtasia or Screenflow. to create your courses for higher monetization value.
• Stick with one product for as long as necessary.
• Continue to refine your product until it’s the best in its class.
• Graduate your students to intermediate products and keep adding value.
• Create a value ladder to give your subscribers more choices as you gain experience.

Marketing and Selling

• Educate your subscribers on your subject area why they need a change of perspective.
• Carry out online webinars regularly to educate your subscribers.
• Market and sell you product manually through WhatsApp and Facebook.
• Jointly market and sell your product with a groups or associations you belong to.
• Create a “Landing Page” and a simple “Funnel” for your product to automate the process.
• Write short captivating scripts and sales letter to educate and market your course.
• Do a mailing sequence of 3 – 7 days to educate your target audience and sell your product.
• Use VSL (Video Sales Letters) to market and sell your products.
• Employ social media (FB, IG, X, LN, PR, YT, Q, D, SC, TG, AMZ, etc) effectively to create awareness, market yourself and your brand.
• Upsell and downsell your customers as necessary.
• Marketing never stops – Use your platforms/ social media wisely.
• Harness third platforms such as Teachable, Thinkific, Kajabi, Ontraport, Podia, Ruzuku, ConvertKit, Mailchimp, Drip, Graphy, Vonza, MailerLite, Skillshare, Udemy, Upwork, Fiver in your marketing toolkit.

Harness Technology to Scale

• Migrate your products and services fully online and focus on scaling to reach more subscribers.
• Build effective sales funnels for each of your products.
• Optimize your blog or website and everything you produce for SEO 
• Employ the concept of “Circular Viralocity” to have effective social media presence.
• Automate your marketing and sales efforts using auto-responders to the point where at least 80% of what you do operate on autopilot.
• Embrace all the tools that enable you create a second brain and enhance your productivity: Canva, Designrr, Todoist, Evernote, Notion, Readwise, Instapaper, Airr, Roam, and many others.
• Welcome AI (Artificial Intelligence: ChatGPT, Mid Journey, DALL-E).

“You” and your mindset

• You are the driver of your business and you hold the key to success.
• Develop focus.
• Have passion for success.
• Develop a positive mindset.
• Embrace new production tools and technologies.
• Be overly generous to your customers on all stages of their journey.
• Learn all the basics how to create products, create funnels, shoot videos, edit video, create video sales letters (VSL), write scripts and sales copy, etc.
• Learn social media marketing, content marketing, basics of SEO (Search Engine Optimization), SEM (Search Engine Marketing), and how Google, Facebook, YouTube, Pinterest, Instagram, TikTok, LinkedIn and other search and social media algorithms work.
• Learn what is required for success in all aspects of online business seven stages above.
• Print Mastering Internet Business in 2024: A Beginner’s Guide and keep handy for ease of reference.
• LEARNING IS NEVER ENDING, SO BE HUMBLE AND CONTINUE LEARNING AND TEACHING OTHERS TO GAIN MASTERY.

Past Students

iBMC has graduated over 300 students whose testimonials you can read in this Brochure.

Whether you want to write a book or learn digital marketing there is room for anyone whose wants to end 2024 on a high note. Click here to join my list of friends.