Attendance at TRANSFORMING book launch

Yesterday, history was made at the grand launch of TRANSFORMING: My Journey Through The Lagos State Health System by Dr. Eniayewun Benjamin.

The event wasn’t just a book party – it was a masterclass in legacy-building.

The First Lady of Lagos State, High Chiefs, and healthcare titans filled the room.

Over 1,000 attendees celebrated. 8 figures in revenue were generated – with more expected as pledges are redeemed.

How?

Because Dr. Eniayewun didn’t just write a book – he packaged his life’s work into a movement.

And if you’re a founder, CEO, or expert, you can do the same.

3 Secrets Behind This Record-Breaking Launch

1. Authority That Commands Attention

Dr. Eniayewun didn’t just share his story – he codified his 30+ years of transforming Lagos hospitals into a leadership blueprint.

1. PioneeredAmuwo Odofin Maternal & Child Centre
2. RevolutionizedGeneral Hospital Alimosho
3. RebuiltLagos Island Maternity Hospital

Your Takeaway:
Don’t just write a memoir. Write a manual that solves your industry’s biggest problem.

(Want a framework? I’ll share mine later.)

2. A Tribal Launch (Not Just a Book Launch)

Most authors invite friends and hope for sales. Dr. Eniayewun pre-sold to his network – including:

• Government leaders
• Healthcare executives
• Mentees who’d seen his impact firsthand

Result?
A room so packed, even the waitlist had a waitlist.

Your Move:

• 6 months before launch, identify 100+ VIPs who’ll commit early.
• Offer exclusive bonuses(private dinner, signed copies, consulting sessions).

 3. The Pledge Strategy (Where Real Money Happens)

Here’s what most authors miss: Books don’t make money – spin-offs do.

At the launch:

• Physical books sold→ Covered costs
• Corporate pledges→ Generated 7 figures
• Future consulting/training deals→ The real goldmine

Pro Tip:
Structure your launch to collect pledges (bulk orders, speaking fees, advisory roles).

Why Founders MUST Write Legacy Books

I’ve seen this firsthand. My book Bridges to the Customer’s Heart led to:

• Private jet invitations(Yes, really)
• Fortune 1000 clients
• 8-figure spin-off businesses

But here’s the kicker: You don’t need 300 pages or years of writing.

The Fast-Track Formula

1. Write Short
   My 29-page book Wealth Beyond Your Imagination still earns royalties 5 years later.
2. Launch Loud
   Pre-sell to 100+ VIPs before printing a single copy.
3. Spin Off Smarter

• Online courses
• Corporate training
• Keynote speaking

 (Example: Jay Conrad Levinson made $10M from Guerrilla Marketing – only $35K came from book sales!)

Your Next Steps (90-Day Legacy Plan)

1. Start With Your “Teachable Point of View” (TPOV)

What’s the ONE framework only you can teach?
(Mine: “Customer service isn’t a department – it’s your business’s heartbeat.”)

2. Build Your Tribe BEFORE Writing

• Grow an email list
• Host free webinars
• Interview industry leaders

3. Plan the Spin-Offs FIRST

Will your book lead to:

• Consulting?
• Courses?
• Corporate training?

(Pro tip: This determines your book’s content.)

My Final Question

When people Google you in 2035, what’s the ONE idea you want to define your legacy?

Free Resource

📕 Download my Book-to-Business Blueprint – the exact checklist I used to:

• Write 8 books
• Coach executives to bestsellers
• Generate 8 figures from spin-offs
• Train 350+ on book empire secrets

 👉 Get My Blueprint – comment “LEGACY” and I’ll send it to you!)