JAPA by BWC Alumni Member Funmi Modupe
In a world of 8.3 billion people driven by AI, how do you play to win long term?
You have to intentionally set yourself up and not be distracted by short term antics.
Today it’s common to see people celebrating 10K, 50K, 100K followers on SM platforms: LN, YT, X, etc.
Two of my friends celebrated their 11K and 30K followers last week on LinkedIn.
It was quite a spectacle and I couldn’t be happier for them.
Then I found out Steven Bartlett, one of the most globally recognized SM brands has 30.73million followers across social media.
For context, the population of Texas is 31.7million and New York’s is 20million.
For our purposes, followers and subscribers mean one and the same thing.
Now, Steven Bartlett is known for a few things and one is his The Diary Of A CEO YouTube Channel.
He’s been doing social media since age 17, and is now 33.
His current networth is about $100m but that’s not the point.
The important thing is that Steven Bartlett in ‘known for something’.
So, the question is, what are you known for?
Writing scroll-stopping posts on LinkedIn, creating funny videos on TT and FB will not cut it.
Of course they can make a few people laugh and make you a local celebrity but no further.
To win long term, you have to:
↳ Create intellectual property (IP)
↳ Develop Frameworks (part of IP)
↳ Master one-to-many strategies
↳ Acquire expertise in content funnel
As a professional the place to start is your IP.
And the easiest IP to create is a book.
And thanks to AI, you can write a book in less than seven days.
A book has no equal.
It puts you miles ahead of your peers and rivals.
With a book you can explain your frameworks and own an estate in someone’s mind.
Here are examples:
↳ Steven Bartlett: The Diary of a CEO, and other books
↳ Alex Hormozi: $100M Money Models, and other books
↳ Simon Sinek: Start With Why, and other books
↳ James Clear: Atomic Habits
In their books they explain their frameworks, which help consolidate their reputation.
For example
↳ Steven Bartlett owns the ‘Five Buckets’ Framework.
↳ Alex Hormozi owns the ‘Core Four’ framework.
↳ Simon Sinek owns the ‘Golden Circle’ framework.
↳ James Clear owns the ‘Habit Loop’ framework.
And for your information, I own the ‘7 Pillars and 2 Keys’ business mastery framework.
So the question is, what are you doing to ensure you win long term?
Which books are you writing and which frameworks are you developing?
You can learn how to write a book by joining Book Writing Clinic (BWC) from the comfort of your home.
It’s a paid event billed for 7 March and the way to join is by following this link to pay the N35,000 fee.
Once you pay, you’re manually registered and pre-reading materials sent to you.
If you live around Lagos megacity, you’re invited to register for both the virtual and face-to-face Meet-UP.
The Meet-Up is N45,000 and will take place in Lagos on 14 March.
Here is the link to pay for both (virtual and Meet-Up).
The best time to have done anything was 20 years ago.
The next best time is now.
Write a book and start enjoying the benefits of long term focus.
Share your thoughts by leaving comments below.
