It was February 23, 2018, and I was in Las Vegas at the Mandalay Bay Event Center. I was a speaker at Grant Cardone’s 10X event, and he had a packed house with over 9, 000 people in attendance, all there to learn how to grow their companies online. I was up next.
I had given a version of my presentation hundreds of times online, but as I waited for my name to be announced over the loudspeaker, the butterflies in my stomach were almost too much to handle. I was excited but also sick to my stomach at the same time. It got louder and louder in that room and then the voice came over the loudspeaker:
For the past 10 years, this man has built a following of entrepreneurs in the millions. He’s sold hundreds of thousands of copies of his books. He popularized the concept of sales funnels. He’s cofounded the software company Click Funnels that has gone to over $100 million in sales and has 55,000 active customers in just three years. He is the king of funnels, the internet’s favorite entrepreneur, a marketing genius; he is an American storyteller… ladies and gentlemen, bring to the stage with a thunderous 10X applause: Mr. Russell Brunson!
As I heard these words, I started to climb up the small stairs that led to the stage. When I got to the top, I stopped, took a deep breath of air, and listened for a second to the loudest noise I had ever heard. I looked out and saw 9,000 people on their feet cheering.
I knew there was no turning back now, so I took my first step out onto the stage. I introduced myself, and then I started my presentation. For the next 90 minutes, I went slide by slide, doing my “Perfect Webinar” script to a T (yes, the same one I gave you in secret #22 of Dotcom Secrets and teach in detail in the Expert Secrets books). As I finished the presentation, I made an offer of $2,997 course that came with one year of access to Click Funnels for free. After I made the offer, I watched people start to stream from their seats over to the order table outside the arena. It was the biggest “table rush” I had ever seen.
After I ended my presentation and got up to the sales table to take pictures with everyone who bought (also part of my offer), I was shocked to see a line that wrapped around the Mandalay Bay Event Center three times! As I got to the picture line, I saw hundreds of entrepreneurs who had seen the vision of Funnels, and how funnels would work for their specific business. I took pictures with each person for the next four and a half hours.
By the time we were done, I would barely stand. Between the nerves from giving the presentation and standing and smiling for the pictures for four and a half hours, my body was destroyed. My wife and I trudged to our room and I passed out for a few hours.
When I woke up, I was excited to hear the results. How many people had signed up? How much money had we made? How many lives were we able to be going to change through this offer we had just presented? We found the hotel room that our small team was in, processing orders, and I asked them the numbers. They had been processing orders for hours and had only made a dent in the order forms. For the next few hours, I would get updates from them through text.
$650,000 processed …
$1.2 Million processed…
$1.8 Million processed…
$2.3 Million processed…
$2.9 Million processed…
$3.2 Million – final number!
Yes, from one presentation, I had sold $3.2 million! I’m not positive, but I’m pretty sure that is a world record for the most sales from stage in the shortest period of time.
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I want you to think about that for a minute. Most salespeople would spend their entire lives selling one-on-one to people and never make $3.2 million, yet I was able to do it in 90 minutes because I had crafted a presentation in a way that was proven to get people to buy. I didn’t do it just one person at a time either; I presented it to 9,000 people at one time. So even if my close rate was a lot less than a really good salesperson (and it was) because I was able to make more in that 90 minutes than the best salespeople will make in their entire life.
But what’s more interesting to this story wasn’t the fact that I did $3.2 million in 90 minutes; the more interesting part was that this same presentation that I did live on stage in front of 9,000 people was being seen online through webinar and automated webinar funnels over 30,000 times per month, making consistent revenue like clockwork!
Most people will probably not have a chance to be on stage in front of 9,000 people to deliver their presentation, but everyone has the ability to create a presentation put it inside a webinar funnel, and get thousands of people to watch it every month! Me speaking on stage like that is not scalable, but doing it through webinar funnels is.
When we launched Click Funnels, webinar were the funnel type we used to grow the company. My role was to do as many live webinars as possible. I was often doing at least one per day, and often two or three per day during the first year we went live. Only after a year, we had perfected the presentation, did I switch it into an automated webinar.
Amazing you would exclaim but what about if you modeled or replicated Russell’s record by having a platform of your own?
Selling one to one is not scalable but selling one to many is the fastest and easiest way to exponentially grow you income just as Russell.
Get your Graphy platform and start enjoying sales at scale by clicking this link.
At checkout use the Promo Code: PAULUDUK149
Move fast so you don’t lose out on the promo.
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