May be you have a book idea gathering cobwebs in your mind.

Or may be you even have a full manuscript gathering dust in your drawer.

Unlike James Clear who’s Atomic Habits has sold 25m + copies, you’re scared to death to publish.

You’re scared to be found out as an imposter, a fake and a fraud.

It happened to me too.

After writing 80% of Bridges I left it in my drawer for close to five years.

I was scared Harvard Business Review had not validated my ideas.

Unlike Tom Peters, I’d not written for HBR and The Economist.

I laughed at my ideas.

After two of my colleagues gave the book thumbs down, I surrendered.

I took 7 hours flight (covering 11,300 km) to Calgary, Canada, to seek for an answer.

The Author House book acquisition expert asked me 2 questions:

How far have you gone?

(Answer: 80%)

Can you complete it and send to me?

Answer: Yes

That’s it.

That’s how Bridges to the Customer’s Heart rose from the dead.

It took a word of encouragement from someone who knows what would-be authors go through.

If you’re doubting yourself, you’re not alone.

Imposter syndrome, feeling that you’re not qualified enough, self-doubt, you name it.

But here’s what you must understand:

Only you know the worth of your idea.

If you believe your idea is worthless, you don’t need anyone else to prove you wrong.

If you believe you’re entitled to your idea, move gingerly and share it with the whole world.

Today my fans call Bridges to the Customer’s Heart ‘The Customer Service Bible’.

It has sold more than 5,000 copies.

Bridges has opened doors to opportunities I never could have imagined.

What is stopping you from sharing your idea with the world?

I created a cohort-based system (lasts 4 days) to help you write a book in as little as 16 weeks.

The post After I wrote 80% of my book I chickened out (I’m Not Alone) first appeared on Official website of Paul Uduk.

That regret is not only a personal misfortune but a national tragedy.

Hear me out.

I’m standing at the lobby of the NIM (Nigerian Institute of Management).

Staring down at me are the names of past presidents of NIM.

Established in 1959, the list is carved in marble.

The list reads like ‘who is who’.

Some of Nigeria’s finest executives.

62 of them.

Randomly selected:

1. Prof. Olukunle Iyanda
2. Dr. Christopher Abebe
3. Mrs. Margaret Adeleke
4. Dr. Michael Omolayole
5. Dr. Christopher Kolade
6. Dr. Michael Olawale Cole
7. Major-Gen. Abdullahi Muraina

Sadly less than 5 (out of 62) have written a book on management.

Their knowledge, wisdom, experience, all gone.

Most probably planned to write “someday.”

After retirement.
After the next phase.
After things slow down.

They underestimate one thing:
Memory fades.
Urgency disappears.
Energy shifts.

The best time to document experience is while it’s still alive.

Delay doesn’t improve clarity.

It erodes it.

This applies not only to past presidents of NIM, but every executive.

Delay in documenting your wisdom results in both personal and national regret.

Compare NIM with IIM (Indian Institute of Management).

NIM (established in 1959) is 2 years older than IIM (Indian Institute of Management).

But the two have almost nothing in common apart from being institutes of management.

IIM is decentralized, with 21 autonomous public business schools spread all over India.

Each has a rigorous academic curriculum.

And their books are some of the best in the world.

Books by IIM, Ahmedabad, include the “IIMA Exclusive” series published with Penguin Random House.

Key titles: Day to Day Economics, Managers who make a difference, Being Ethical, Speak with Impact, The Persuasive Manager.

I’ve searched far and wide for NIM books but yet to find any.

What is stopping you from documenting your wisdom today?

I created BWC (Book Writing Clinic) as a launch pad for professionals determined to write a book.

For less than $25 you can begin the journey to becoming a published author.

Busy executives can opt for BWC Intensive (a short masterclass).

And ultra busy executives can go for DFU (Done For You) (with a manuscript in 16 weeks).

Happy to be associated with Prof. Olusola Bandele Oyewole (iBMC Alumni), who  has penned

5 books in the span of three years (including The Courage to be Different)

The post Why delaying book writing results in regret first appeared on Official website of Paul Uduk.

If you follow and implement these 35 ideas that make you an unbeatable author,  you’ll be ahead of

99.99% of people dreaming to become authors.

You’ll become an authority.

AUTHOR = AUTHORITY

A book is one of the most prized assets one can create.

Why?

Because a book is a moving work of art.

The most respected economists, entrepreneurs, intellectuals write books.

• Bill Gates
• Ray Dalio
• Ben Ofungwu
• Tony Elumelu
• Satya Nadella
• Richard Branson
• Sheryl Sandberg
• Arian Huffington
• Stephen Schwarzman
• Dr. Eniayewun Ademuyiwa Benjamin

Writing a book is not complicated.

But writing a book worth reading and becomes an asset takes effort.

Here are 35 ideas that make you an author people reckon with and want to read from always.

1. Catch the desire to write and hold it firm

⇨ A lot of folks remain in the desire phase forever

⇨ They are stopped by inferiority complex, imposter syndrome and self-doubt

⇨ Overcome gravity and start writing if you really want to become an author taken seriously

2. Define who you want to write for

⇨ Have a target audience in mind and write for that one person

⇨ Write as if you’re sitting across a coffee table

⇨ Write as a human not as a machine

3. Carry out ideas audit and pin point one topic to write on

⇨ Don’t be bogged down by so many ideas – pick one out of many and begin

⇨ Ideas audit enables you to do that – pick one idea you’re passionate about

⇨ All ideas are not created equal – pick an evergreen idea

4. Choose a topic that will remain evergreen

⇨ Your evergreen idea becomes your evergreen topic

⇨ Ideas like excellence, character, heroism are always evergreen

⇨ The idea, topic you choose may end up the title of your book

5. Research to know what others have written on the topic

⇨ You’re not likely to be the first person to write on this idea

⇨ Research helps you find gaps in what others wrote

⇨ Those gaps are what you’re going to fill

6. Brainstorm to fill the gaps to make your book standout

⇨ Brainstorming is where rubber meets the road

⇨ Go both deep and wide

⇨ Look at angles that will make your book standout (7 Habits vs Atomic Habits)

7. Write a minimum of one page per day – 365 pages in a year

⇨ Having chosen a topic (idea) start writing – if you really want to become an author

⇨ Write a minimum of 1 page per day

⇨ If you do you’ll have 365 pages of written manuscript in one year

8. Rewrite, as the essence of writing is rewriting

⇨ Don’t write and edit at the same time

⇨ Write, revise, rewrite until there is nothing more to add or remove

⇨ Is your manuscript worth telling home about? If yes, stop

9. Proofread the best you can before handing over to the experts to do the rest 

⇨ Proofreading is the first stage in the editing process

⇨ Proofread your manuscript at least 3 times before handing over to the experts

⇨ You job stops at writing and the, handover the real editing to the experts

10. Look for cover designer and publisher concurrently

⇨ Smart authors discuss their book project with experts

⇨ One of such experts is the cover designer

⇨ Your publisher is your best bet to get you a good cover designer

11. Kick-start the editing process also using the right experts

⇨ Once proofreading stops editing starts

⇨ There are several levels of editing – but don’t be overwhelmed

⇨ As a first time author, focus on typos and grammar

12. Commission interior formatting also using top experts

⇨ Editing and formatting are two separate things

⇨ Some editors also have formatting skills

⇨ In big publishing outfits, two people handle each (be mindful of cost)

13. Negotiate to get a win-win-win with a publisher you’ve settled on

⇨ Excellent publishers put the interest of the author first

⇨ Ask the publisher to explain everything about the process to you

⇨ Don’t be shy to ask ‘stupid questions’ like how to get a Library of Congress number

14. Track the publishing process – don’t surrender everything to the publisher

⇨ A good publisher will carry you along in the process

⇨ (Big publishers are not likely to do that so choose wisely)

⇨ Your publisher will review everything – crosscheck one last time before ‘publish’

15. (Publishing is different from printing)

⇨ Printing converts your book in Word, PDF, E-Pub into a physical form

⇨ You can sell PDF or E-Pub but physical books still rule supreme

⇨ Choose your printer carefully – colour separation, layout, everything

16. Scout for a good printer as printing can make or mar your effort

⇨ A poorly printed book is worse than no book – nobody will buy it

⇨ If you pinch on anything, don’t pinch on printing or printer

⇨ Monitor every stage of the printing process – lean on your publisher

17. (Spy on great authors and their books to model – steal – their style)

⇨ Some books have sold millions of copies – don’t reinvent the wheel

⇨ Check their finishing, interior formatting, page style and layout

⇨ What can you model, copy or steal – you’re stealing a style (not a crime)

18. Pick a suitable printing spec – 5.5 x 8.5 are great for most books (next is 6 x 9)

⇨ Books come in different sizes and forms – ask your printer to explain

⇨ The most popular specifications are 5.5” x 8.5” and 6” x 9”

⇨ The number of pages determines the spec – don’t print a notebook

19. Think about marketing as all these are going on

⇨ Marketing (and selling) a book is far more difficult than writing one

⇨ It’s better to build an audience before you even start writing

⇨ Start thinking about marketing your book before even writing

20. (Marketing has two planks – marketing the book and marketing the author)

⇨ Few people will buy your book if they don’t know you

⇨ Big publishers have marketing advantage but you’ll not attract a big publisher

⇨ Market yourself and market your book – enlist an expert in this regard

21. Create ironclad sales strategy

⇨ Marketing and sales go hand in hand – both are processes

⇨ Marketing creates the awareness, sales executes

⇨ One of sales key functions is distribution – make you book available

22. Realise that a key pillar of sales is distribution – seed your book in every channel

⇨ If people can’t find your book they can’t buy

⇨ Carry your book everywhere – including the booth of your car

⇨ If you don’t have a car, carry in your computer bag or any bag at all

23. Move heaven and earth to get your book on top sales channels (Amazon, Ingram, B&N)

⇨ Having your book on Amazon gives you credibility – but it may not lead to sales

⇨ To sell you have to advertise, create your Amazon Author Central account and more

⇨ For more credibility get people to review you book on Amazon

24. Embark on massive publicity to let the world know about your book

⇨ Don’t be misled by the word ‘massive’ – think of scale and your budget

⇨ Do simple flyers, call cards with your book’s images on them

⇨ Talk about your book on social media and on your website and at conferences

25. Engineer media reviews as part of your publicity strategy

⇨ Get your book reviewed in local newspapers

⇨ Befriend journalists in top publications to review your book

⇨ Ask credible people to write about your book objectively

26. Grab more attention by appearing on TV, radio, podcasts (also CNN, Channels, NTA)

⇨ Some TV and radio stations have book segments – know the editors

⇨ Ask to be invited on small podcasts while aiming for BIG ones

⇨ Learn platform mastery – join Toastmasters, Lions, Rotary

27. Put up a website early to presell (Coming Soon – is a common strategy)

⇨ This is as simple as ABC – coming soon is a good way to announce your book to the world

⇨ For $100 to $150 you can get a simple website up and running

⇨ Don’t spare money on this because it’s the cheapest way to engineer publicity

28. Selling a book is harder than you think (sell everywhere – from the booth of your car)

⇨ Don’t be shy to carry your book about and announcing to everyone you’re an author

⇨ Attend conferences, seminars and conventions – buy or rent a stand

⇨ Join Book Clubs, do everything to maintain the selling momentum

29. Get your book into top sales outlets in your area (Paradise, Roving Heights, Selar – for Naija)

⇨ While Amazon reigns supreme globally, in Naija Selar.com is where to pitch your tent

⇨ Choose physical bookstores carefully (Paradise, Roving Heights, CIBN, Glendora are my pick)

⇨ Don’t give out your book more than 25 km from where you live

30. Recover your investment by launching the book

⇨ The easiest way to recover the investment in your book is to launch it

⇨ Invite 250 to 350 people who know you

⇨ Prepare and execute properly – don’t invite strangers, mind your cost

31. Embark on strategies to sell the book at scale

⇨ The end of one book should be the beginning of the next one

⇨ You need 5 books to move the needle in your favour

⇨ So, write more books like Chimamanda Adichie, Malcolm Gladwell, Seth Godin

32. Move to expand your social media footprints

⇨ If you’re not big on social media, don’t beat yourself up

⇨ The masters build audience first before writing a book

⇨ The best time to have started was 20 years ago, now is the next best time

33. Create a TPOV (Teachable Point of View) – to position your personal brand

⇨ For lack of TPOV authors perish – without a TPOV you’re soon forgotten

⇨ When you think of ‘Habits’ who comes to mind? (James Clear, right?)

⇨ A TPOV is what sets you apart from all other authors

34. Adopt strategies to ensure your book remains evergreen

⇨ Books die fast when not nurtured and can remain evergreen if supported

⇨ Think and Grow Rich was first published in 1937 and people still buy it today

⇨ Different covers: 5, 10, 25, 50, etc. year anniversary editions, revised edition, etc.

35. Tweak, optimize, adjust, research, form alliances, speak about your book – and pray.

⇨ Times change, trends come and go, and people come and go

⇨ Your book and strategies has to evolve with time

⇨ And last of all, PRAY constantly about your book until you win

Appears daunting but it’s not

How do you eat an elephant?

Anne Lamott lays it out in her book, Bird By Bird.

You needn’t master all ideas in one go.

Just take one at a time.

Once you start writing, half the battle is won.

I started with one 58-page flimsy book.

Now I have 8.

You too can start.

I’ve helped hundreds of my friends get started.

Some travel thousands of kilometers to attend Book Writing Clinic (BWC) in Lagos.

Today, and for the next 168 hours you can have BWC absolutely free.

(N75,000 value).

Below is the link. Follow the instructions. The fee is set to zero.

https://selar.com/6s022o7277

Book Writing Clinic (BWC) in Lagos.

Today, and for the next 168 hours you can have BWC absolutely free.

N75,000 value)

Below is the link. Follow the instructions. The fee is set to zero.

https://selar.com/6s022o7277

The post 35 Ideas that make you an unbeatable author first appeared on Official website of Paul Uduk.

Want to write a book? Don’t overthink book writing. Use these 4 ways to become an author.

People see a book like Atomic Habits (25m+ copies sold) and they go, huh, how did he do it?

Or $100M Money Models with 3m copies sold within 72 hours and they say, I can never do that!

As a new writer, you shouldn’t compare yourself to best-selling authors.

That would be like a start-up comparing itself to a behemoth like Amazon or Wal-Mart.

You can aspire to be a best-selling author (someday) but don’t compare yourself to James Clear or Alex Hormozi (from day one).

Those experts have perfected their craft.

Besides, you don’t know where they are coming from

For instance, Alex Hormozi’s first book, Gym Launch, flopped.

So, here are 4 ways to get started and become a published author, fast:

1.     Repurpose What You’ve Written Before
This is the easiest way to become an author.

You’ve written something before.
Repurpose it into a book.
It must be a subject you know inside out.
That’s exactly how I wrote my first book.
(Credit Appraisal & Procedure Handbook).

I repurposed a credit memo I wrote into a credit booklet.
It’s a very ‘niche’ book – with a clear audience and purpose.

That first flimsy 58-page booklet gave me the confidence to write the 2nd and the 3rd and the 8th.

You have to start somewhere.

2. Take an existing topic and flip it on its head

This was the approach James Clear adopted.
Before Atomic Habits, the dominant book on habits was 7 habits.
7 Habits was broad and generic.
James Clear’s Atomic Habits went the opposite direction.
Focused and specific.
What to do day-by-day to pin down habits (Atomic).
Both books have sold over 50 million copies combined.

3. Write on a popular topic with your own story

No topic in the world is more popular than ‘how to be rich’.

How to be rich. How to be popular. How to make money.
Any book in this genre is bound to be an instant winner.

Books in this genre have a long history:

• (1859) Self-Help by Samuel Smiles

• (1890) Acres of Diamond by Russell Conwell

• (1926) The Richest Man in Babylon by George S. Clason

• (1936) How to Make Friends and Influence People

• (1937) Think and Grow Rich by Napoleon Hill

• (1965) How to be Rich J. Paul Getty

Self-help is the most crowded genre in the book industry.

But that fact did not stop Robert Kiyosaki and Sharon Lechter.

Their 1997 book, Rich Dad Poor Dad, became a run-away best-seller.

(with 40m+ copies sold worldwide).

4. Write on a niche topic that you’ve mastered (Expertise)

The top experts here are Stephen Pressfield. Russell Brunson. Daniel Priestly.
In recent years Daniel Priestley has emerged a top voice in the area.

All his books are super niche:

• 24 Assets

• Oversubscribed

• Scorecard Marketing

• Key Person of Influence

• Lifestyle Business Playbook

Alex Hormozi, the current Guinness World Record holder, for the fastest selling non-fiction book is in a class of his own.

His books have sold 5m copies combined:

• $100M OFFERS

• $100M LEADS

• $100M MONEY MODELS

All are super niche.

So, get started today.

Stop scratching your head waiting for lightning to strike.

Pull out a doc you wrote yesterday and repurpose into a book.

That’s it.

You’re a published author.

Want to press ahead and become a published author in 2026?

Book Writing Clinic (BWC) has taught more people than all other programs combined on how to turn their ideas into a book worth reading. Like Helen Majemite and Joel Omeike.

Get BWC absolute free (N75K Values) for the next one week (168 hours).

The post Don’t overthink book writing (4 WAYS TO BECOME AN AUTHOR) first appeared on Official website of Paul Uduk.

It’s been working tirelessly to clothe, feed, and house me and my family since 2009.

An interesting story how I met a business titan – Benji (now buddies).

(Ready? (Share this article with your network to help someone become an author).

I’m driving and a call comes in; please sir, are you Mr. Uduk?

This business titan wants to meet the man behind ‘Bridges’.

He explained he’d been to my former 9 – 5 place and he was informed I’d left.

He pleads if he could come and meet me.

A long story short I was in Mr. Ben Ofungwu’s office the following day.

He tells me, ‘Bridges is so good, I bought copies for all my friends in Ikeja Golf Club.’
(And giggles).

Next, he invites me to play golf with him.

In quick succession, he informs me they’re having their annual retreat soon.

“Do you mind, please, (with emphasis on the please), to speak on customer service during our retreat?

(Roche’s country manager would be there, he whispers).

Before long we are talking as friends who have known each other for decades.

The best book in his days was ‘Up the Organization’, by Robert Townsend, he quipped.

(I’ll get you a copy when next I travel, he chuckles. And he did.)

(Inside he wrote, “To a brilliant author, teacher, leadership counsellor,
and someone I consider a friend – Paul Uduk”)

The book was their religion and he used it to build his business empire, he whispers.

He’d been building it for 40 years and was handing over the reins to the next generation.

I immediately went on overdrive: write a book, Sir.

This is what Benji wrote in his book ‘Reminiscences’ (that I helped him edit):

“Some few years ago I stumbled on a book, Bridges to the Customer Heart, written by Paul Uduk. I picked up the book from the Lagos Country Club in Ikeja and after going through the book, I was convinced that it was one of the best business books from a Nigerian author that I had read.”

Emily Dickinson once said, there is no frigate like a book.

What’s stopping you from writing one?

I’ve packaged everything I know about the book business into
a practical mini-course, Book Writing Clinic (BWC).

I’m running a BWC on 7 March (virtual), and 14 March (face-to-face, in Victoria Island, Lagos).

If you’re interested, join virtually.

You can’t wish a book into being. You have to write it.

You can write it all by yourself. Or you can enlist the help of AI. It’s up to you.

In the past 10 years I’ve helped hundreds of my friends become authors.

You too can become an author like Helen Majemite, Dr. Eniayewun,  and Prof. Hajara Ibrahim,

if becoming an author is important to you.

The post ‘Bridges’ has done more for me than all my friends combined. first appeared on Official website of Paul Uduk.

JAPA by BWC Alumni Member Funmi Modupe

In a world of 8.3 billion people driven by AI, how do you play to win long term?

You have to intentionally set yourself up and not be distracted by short term antics.

Today it’s common to see people celebrating 10K, 50K, 100K followers on SM platforms: LN, YT, X, etc.

Two of my friends celebrated their 11K and 30K followers last week on LinkedIn.

It was quite a spectacle and I couldn’t be happier for them.

Then I found out Steven Bartlett, one of the most globally recognized SM brands has 30.73million followers across social media.

For context, the population of Texas is 31.7million and New York’s is 20million.

For our purposes, followers and subscribers mean one and the same thing.

Now, Steven Bartlett is known for a few things and one is his The Diary Of A CEO YouTube Channel.

He’s been doing social media since age 17, and is now 33.

His current networth is about $100m but that’s not the point.

The important thing is that Steven Bartlett in ‘known for something’.

So, the question is, what are you known for?

Writing scroll-stopping posts on LinkedIn, creating funny videos on TT and FB will not cut it.

Of course they can make a few people laugh and make you a local celebrity but no further.

To win long term, you have to:
↳ Create intellectual property (IP)
↳ Develop Frameworks (part of IP)
↳ Master one-to-many strategies
↳ Acquire expertise in content funnel

As a professional the place to start is your IP.

And the easiest IP to create is a book.

And thanks to AI, you can write a book in less than seven days.

A book has no equal.
It puts you miles ahead of your peers and rivals.

With a book you can explain your frameworks and own an estate in someone’s mind.

Here are examples:
↳ Steven Bartlett: The Diary of a CEO, and other books
↳ Alex Hormozi: $100M Money Models, and other books
↳ Simon Sinek: Start With Why, and other books
↳ James Clear: Atomic Habits

In their books they explain their frameworks, which help consolidate their reputation.

For example
↳ Steven Bartlett owns the ‘Five Buckets’ Framework.
↳ Alex Hormozi owns the ‘Core Four’ framework.
↳ Simon Sinek owns the ‘Golden Circle’ framework.
↳ James Clear owns the ‘Habit Loop’ framework.

And for your information, I own the ‘7 Pillars and 2 Keys’ business mastery framework.

So the question is, what are you doing to ensure you win long term?

Which books are you writing and which frameworks are you developing?

You can learn how to write a book by joining Book Writing Clinic (BWC) from the comfort of your home.

It’s a paid event billed for 7 March and the way to join is by following this link to pay the N35,000 fee.

Once you pay, you’re manually registered and pre-reading materials sent to you.

If you live around Lagos megacity, you’re invited to register for both the virtual and face-to-face Meet-UP.

The Meet-Up is N45,000 and will take place in Lagos on 14 March.

Here is the link to pay for both (virtual and Meet-Up).

The best time to have done anything was 20 years ago.

The next best time is now.

Write a book and start enjoying the benefits of long term focus.

Share your thoughts by leaving comments below.

The post How to play to win long term (in AI Dominated World) first appeared on Official website of Paul Uduk.

With Prof. Lere Baale, CEO BSNN

Can you believe it, someone asked me yesterday, what is BWC?

And I’ve been ranting, flexing, talking, crying, teaching and writing about BWC for over a decade?

And this guy sends me a WhatsApp message asking, “What is BWC?”

Goes to show that people need to be reminded a hundred times about your inventions, programs, courses, pov, movement.

People are distracted and lost in their own concerns and thoughts.

No reminder. No dice.

According to Google, you need 11 touch points for someone to become a customer.
(Remember Google’s “7-11-4” Rule?

And the RULE was enacted more than one and half decades ago. (2011).

So with AI with global “noisification”, how many touchpoints do you think you need?

10 x 10 x 11. (Remember that and quote me).

Okay, BWC stands for Book Writing Clinic.

I founded BWC in 2015 and now its a movement to create 100 million authors all over Africa to stop

making the African continent a laughing stock. That’s it.

For you, BWC is a short course to help you write books.

More than that, BWC is to help you grow your IP (intellectual prop) and build your Expert Empire.
(Like the masters: Alex Hormozi, Daniel Priestley, Steven Bartlett).

BWC and its sister programs – BWC Intensive, Executive Book Roundtable and Internet Business Mastery –

have graduated more than 1,000.

BWC distills the book business into its essence and delivers it to you on a platter – the golden type.

I go out of my way to support you until you write and publish your book.

Not only will you learn how to write, package, publish and market your book.

You’ll also learn how to package yourself so you become an attractive personal brand.

BWC is a community and you’ll join once you attend the Clinic.

After attending BWC you’ll become an advocate like Joel Omeike (THE HR GODFATHER) –

the author of FIRE YOUR HR – and Ijeoma Nneji, Binta Ibrahim, and Kayode Oluwasegun-Ojo.

BWC over delivers and the fee has not changed since 2020.

The first BWC LIVE in 2026 takes of on 14 March in Victoria Island, Lagos.

It’s a paid event. And to attend you have to attend the virtual paid BWC

scheduled for 7 March.

The fee for both events is: https://flutterwave.com/pay/aiwiapyx19ct

If you live outside Lagos and Nigeria (say UK, US, Malaysia, India, Indonesia, Ghana, Kenya, South Africa

your best bet is the virtual BWC for USD35 (N35,000).

Pay here and attend: https://flutterwave.com/pay/ostw0cmeuazl

By the way if you buy BWC online the fee is N75,000. (USD75).

If you want to read more about BWC, follow this link.

Attend BWC on March 7 and come back and thank me later.

Meanwhile, what has stopped you all these years from writing your book?

The post Someone asked me yesterday “WHAT IS BWC?” first appeared on Official website of Paul Uduk.

Steven Bartlett, Founder DOAC YT Channel (15m Followers)

As author, the best thing you can do for your book is to build your author platform.

You have to start building your author platform before you write a single word.

This is why.

Your author platform is what puts you out there:

• As someone people should listen to
• Take your opinion seriously
• Read whatever you write
• (SM. Website. OPS. Newsletters. Books. etc.).

Building your author platform is the “only” way today to give your book a fighting chance.

You don’t have to be a loud TikToker.

You just have to be an authority (in something – your niche).

Of course if you can TikTok, the better.

Seth Godin understood this earlier than most other authors.

He’s been blogging since 1999 (25 years).

You were not born then or too young to care?

Steven Bartlett was 7 years in 1999.

He started “dabbling” into social media at 17.

(MySpace. Yahoo!, etc.)

He was inspired by Set Godin.

Today Steven has 30.74m followers across social media platforms.

So, his books become multiple best-sellers immediately they are released.

Because you need to sell just 5,000 copies within 7 days across different markets.

(For your book to become a New York Times, Wall Street Journal, The UK Times best-seller).

With 30,740,000 followers, even if 1% buy your book… you can complete the sentence.

If you’re one of the 450 plus BWC alumni, you can ignore everything I’ve ever taught you before about book writing.

But please don’t ignore what you’re reading (now from me) about author platform.

Start building one as if your life depended on it.

Because it does.

Else, your book will become a door stopper.

Get on with it: build your LinkedIn, Instagram, X and FB platforms.

(But start with one – divide and conquer).

Invite my agency (Vision & Talent Media) to help you.

I’ve just finished reading The Diary of a CEO by Steven Bartlett.

It became the fastest-selling personal development book since records began,

hit the #1 spot on the Sunday Times bestseller list, and is a Wall Street Journal bestseller.

(DID YOU READ THAT?)

Let it sink in.

I wrote my best-selling book Bridges to the Customer’s Heart in 2009.

I did zilch about my author platform.

(I was doing 9-5; you’re to be seen, not to be heard).

Because of that book they sacked me from work in 2010. (That’s a story for another day).

I started BWC (Book Writing Clinic) in 2015.

I talked about book marketing in generic terms.

Knowing what I know now, marketing should be on the front burner – before starting your manuscript.

I discovered that selling a book is 10 times harder than writing one.

That’s why we must put building our author platforms as the #1 priority.

Jump onto Facebook, Twitter, Instagram and LinkedIn, TikTok, YouTube.

Post daily even if you get ignored.

Just continue pressing ahead as I’m doing.

Even Alex Hormozi (11.55m followers), Ali Abdaal (8.6m) and Seth Godin (1.1m) started somewhere.

So, what are you doing about your author platform?

When are you going to start building one?

If you’re wondering where and how to start, consider joining iBMC (Internet Business Mastery Course).

Also consider Online Course Creators Community For Newbies And Advanced Beginners.

It’s a Facebook group I created in 2020.

It’s set to hit 28,000 members. Join by following this link.

Also consider learning book writing by registering for Book Writing Clinic (BWC) by me, Paul Uduk.

You see, followers without a product to sell at the backend is a waste of time.

Steven Bartlett became a multi-millionaire by creating products he sold to his followers.

BWC for Quarter One is billed for Saturday 7 March, at 7.30am. It’s to be organized as a hybrid.

Whether you’re a BWC member published author or aspiring to get your first book off the ground, I invite you to attend.

Since I started BWC in 2015, a lot have changed.  I’ll be hammering on sales strategies.

And how to build an author platform.

If you live around the Lagos area, there will be a physical Meet-Up in Victoria Island on 14 March.

(The virtual class is on 7 March).

It’s a paid course.

Fee is N45K for the virtual class and face-to-face Meet-Up.

To attend the Meet-Up, you must attend the virtual workshop. No exemption.

If you’re attending only the virtual BWC, fee is N35K or its equivalent in USD.

If you want to attend BWC plus Meet-UP in Victoria Island pay here.

If you want to attend BWC virtual only pay here.

Don’t miss BWC plus Meet-Up in V/I.

Because without a book, social security, life insurance, life is tough.

By the way Steven Bartlett is half Nigerian.

Catch you in class on 7 March.

The post The best thing you can do is to Build Your Author Platform first appeared on Official website of Paul Uduk.

Bridges is my second book and became an instant best-seller in Nigeria.

Both the first (2009) and second (2011) editions were published by Author House, USA.

Bridges catalogued Nigeria’s customer service woes in all its ugliness.

I named government agencies shortchanging the people:
(PHCN – before NEPA – WAEC, JAMB, CAC, etc.).

This is how it happened and why I wrote the book.

In the 80s and 90s, “customer service” was the rage.

The Japanese were snatching markets in major industries from the Americans and Europeans.

The Americans fought back with Malcolm Baldridge Quality Awards.

In 1982 Tom Peters and Robert Waterman Jr. released In Search of Excellence.

In Search was quickly followed by Passion for Excellence and Thriving on Chaos.

The books set the world on fire.

I became a convert.

At the time Tom wrote In Search, he was a staff of McKinsey.

McKinsey formulated the 7-S Framework (The Happy Atom).

Not to be outdone, PwC, BCG, Accenture jumped into the fray with their frameworks.

I started teaching “Service Excellence”, Organized workshops and executive roundtables.

Within a few years, I became a customer service guru.

My students “pleaded” I write a book and ignite a revolution.

The revolution didn’t take off but I wrote Bridges to the Customer’s Heart.

I was working full time, so it took more than five years to complete.

But I was scared I didn’t belong to McKinsey, Accenture, BCG.

I didn’t believe in myself.

Who needed another book on customer service?

Who even knows you?

The doubting voices kept humming.

Imposter syndrome fueled procrastination which fueled perfectionism.

So, I left the manuscript in my drawer for at least three years.

A trip to Canada and a meeting with Author House book acquisition expert saved the day.

Bridges took me to places I never could imagine when I started writing it.

Founders and C-Suite executives threw their doors open.

Private jets and helicopters were dispatched to pick “the author” and “motivational speaker”.

I spoke with founders on golf courses and keynoted retreats.

Do you have a passion for something?

Write about it. Today. Don’t wait.

If we haven’t met, I’ve helped 750+ professionals write books and build businesses online.

Now I work with founders and C-Suite executives to tell the world their stories.

It’s difficult to catalogue what Bridges has done to elevate my career and status.

The power of a book is immeasurable.

Benji (now my mentor) bought Bridges for all his friends in Ikeja Golf Club.

Then embarked on a mission to track me down.

Hear Benji: “I stumbled on Bridges to the Customer’s Heart at Lagos Country Club in Ikeja

and after going through the book I was convinced that it was one of the best business books

from a Nigerian author that I had read. All the anecdotes were on Nigerian companies and

circumstances. I had read quite some business books but this book struck home.

I decided to seek out the author and Paul Uduk became a friend”.

The best thing you can do for your career, confidence and personal brand is to write a book.

Nothing else compares. The world’s biggest individual brands have books:

Richard Branson. Gary Vee. Alex Hormozi. Peter Diamandis, Tony Robbins. Brendon Burchard. Russell Brunson.

Even as the richest man in the world, Bill Gates wrote “The Road Ahead” (1995) and

“Business at the Speed of Thought” (1999) to spread his teachable point of view (TPOV).

Do you want to write a book? Get my free lessons: https://lnkd.in/dhfzxjQY

The post Bridges to the Customer’s Heart Became a Bestseller first appeared on Official website of Paul Uduk.

Friday night out with friends (Heineken hour)

I worked 9 – 5 for more than 25 years and now learning how to build business online.

While doing 9 – 5, I failed uncountable number of times.

For 7+ years with goverment, no promotion – I didn’t belong.

But I loved my job and poured my heart into it.

I worked with some of the poorest peasant farmers in Sokoto State.

(now Kebbi, Sokoto, Zamfara).

They taught me a lesson in resiliency and hope.

Though I was stagnating, I was adding value to myself.

(Borrowed books from The British Council). Got ACIB. MBA

Along the way, something clicked and I finally crossed over to the private sector.

Nigeria’s most innovative bank at the time.

I was in my game – as the training arrowhead.

Today:

I own a house.
I have children.
(+Grand children)
I understand love.
I wake up at 5:00am.
I know how to say yes.
I have a bedtime routine.
I know what my end goal is.
I take 10,000 steps every day.
I do free training every month.

I always have a plan…I follow it.
I traveled to 35 countries of the world.
I know how much I’ll earn next month.
I read 10 books unfailingly every month.
I say yes to interesting meetings with C-Suite execs.
I feel comfortable calling myself “Book Connoisseur”
I became friends with founders and multimillionaires.

I read Alex Hormozi’s and Gary Vee’s best-selling books.

I learned digital marketing and started making money online.
I know where I’ll be next year and the year after and the year after.

When I’m 80 years old I know my life will be 100 times better than I imagined when I left my small village of Anua.

(Uyo, Akwa Ibom State).

And in many ways, it’s getting even better.

Because I am…
– Happy.
– Contented
– Fit and healthy.
– Financially free (almost).

And more importantly,
I have more than 20,000 ex-students and about 1000+ call me “The Coach”.

This is my word for you:
1. Ignore 99.99% of what people tell you.
2. Build the life that makes YOU happy today.
3. Not the life others think you should have tomorrow.

Follow no one, not even me, follow your heart.

Because only God knows what’s best for you.

The post I worked 9 – 5 for 25+ years (now Building Business Online) first appeared on Official website of Paul Uduk.