A popular pastor years back proclaimed “Your attitude determine your altitude.”
So, does attitude really determine altitude?
Keith Harrell’s book screams, Attitude is Everything: 10 Life-Changing Steps to Turning Attitude into Action. Jeff Keller not to be outdone goes a step further and shouts, Attitude is Everything: Change your Attitude, Change your Life.
Two of the fathers of modern motivational literature, Napoleon Hill, and W. Clement Stone, had in 1960 written what many consider the definitive treatise on attitude when Success Through A Positive Mental Attitude was published. Though it didn’t have the word attitude in its title, Dale Carnegie’s How to Win Friends and Influence People was on positive attitude and was first published in 1937.
The very first ever book on positive attitude was entitled Self Help and was written by Samuel Smiles, a Scottish doctor, in 1859, and according to Success Magazine sold 250,000 copies.
Oliver Swett Marden latched onto Self Help and in 1891 with his Pushing to the Front, which according to him, were notes of “inspiration and help to strugglers trying to be somebody and do something in the world”, which culminated in his lunching of SUCCESS Magazine in 1895.
According to the editors of SUCCESS Magazine, in SUCCESS, Marden “sought to inspire and uplift, to teach and to hold up models of success as a beacon for others who aspire to be the same.” With SUCCESS Magazine, Marden launched the “success movement”, otherwise called the “self-help movement.”
Think and Grow Rich by Napoleon Hill, which came out in 1937 literally set the success movement on fire and the movement has never looked back. At the time of Napoleon Hill’s death in 1970, it had sold over 20million copies.
The towering figures in this movement, excluding the founder Marden, and not necessarily in any order, included the early fathers like Dale Carnegie, Napoleon Hill, W. Clement Stone, Earl Nightingale, Norman Vincent Peale, Denis Waitley, Wayne Dyer, and Og Mandino.
Next were the later-day followers like Zig Ziglar, Harvey Mackay, Jack Canfield, Mark Victor Hansen, Les Brown, and Tony Robbins.
With the advent of the internet, a new generation of success gurus led by Brendon Burchard has exploded onto the scene with millions of followers.
Donald Trump, the erratic 45 president of the United States and real estate mogul, is in a class of his own. His Think Big and Kick Ass In Business and in Life is one of the definitive bibles of the success movement.
The Self Help industry according to The Guardian, is $11bn strong in the US alone, with books in this space such as Chicken Soup for the Soul series selling over a billion copies.
The book The Secret, by Rhonda Byrne, published in 2006, and the follow up film starring Bob Proctor made waves in the whole world and was translated into 46 languages. The book has sold more than 19 million copies worldwide.
The Secret is based on one of the several tendencies in the self help industry called the law of attraction. According to this law, what you think about, you attract. If you think positive thoughts, you attract positive things. The reverse, according to the author, is also true. Viola, change your thinking, change your life.
John C. Maxwell, Wayne Dyer, Daniel Amen, Brian Tracy, and Marilee Adams are some of the more well-known authors that have books on how thinking positive thoughts help change our lives.
So back to our question: *does attitude really determine altitude?*
For the non-cognoscenti, altitude refers to the level of your monetary success, the height of your achievement glory, the stupendousness of your wealth.
A close look at some of the most successful people on the planet, whether in politics, sports, academia, business, and entertainment, to mention a few, however, shows no causal relationship between attitude and success, however defined.
George Washington, Abraham Lincoln, Muhammad Ali, Arnold Schwarzenegger, Michael Jordan, Nelson Mandela, Steve Jobs, Williams Shakespeare, Bill Gates, Ben Carson, Oprah Winfrey, Tony Elumelu, Aliko Dangote, and Richard Branson, to mention a few, are some of the most successful individuals on record.
How did each and every one of these individuals achieve stupendous success? One word: through grit.
By success, I don’t just mean financial wealth, because neither Nelson Mandela, one of the most successful leaders that ever lived was a multi-millionaire, neither was Mother Teresa.
So, the one and only ingredient that separates successful people from others is grit.
By that I mean hard work, burning the mid night oil, iron determination, standing for something, and sacrifice.
Malcolm Gladwell tells us to succeed in any endeavour, you need 10,000 man hours of continued practice. That is, about 10 years in the trenches. Ten years of learning, ten years of focus, ten years of faith, and ten years of passion.
Yes, ten years of sacrifice are what you need to reach the proverbial tipping point.
Attitude is a state of mind, of always expecting the best no matter what the world throws on your path. But attitude (the software) without hard work (the hard ware) will not put bread on your table.
Comedians especially require great attitude. But as a comedian you have to continually come up with fresh rib crackers otherwise you will become stale. And that calls for extreme hard work.
John H. Johnson of the Ebony Magazine empire fame said “there is no defense against excellence.”
The boxing maverick, Don King, once said, “If you set yourself on fire, the world will come and watch you burn.” Don King was talking about passion, zeal, and determination. He was talking about going out and making something out of yourself. He was talking about free yourself dole out, social security and manna from heaven.
*Are you ready for success?*
Then wake up, put on your running shoes, fold your shirt sleeves, put your hand to the plough and never look back and the gods of success will show up.
Only hard work will see you to the Promised Land because the maker of all the universe Himself decreed that he who does not work does not eat.
Attitude alone my friend is not enough. You need a ton of grit to stand on.
Paul Uduk
Author THE PERENNIAL WINNER
Creator Book Writing Clinic (235+ Authors and Aspiring Authors)
Creator Book Internet Business Mastery Course (220+ Course Creators and Digital Marketers)
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Paul Uduk is a seasoned Nigerian author, book publisher, and CEO of Vision and Talent Press focused on book writing, online course training, and personal development coaching. As a course creator, Paul Uduk has several writing courses that are accessible online and in-personal training.
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