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	<title>Book Writing – Official website of Paul Uduk</title>
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	<description>Paul Uduk, Nigeria’s top author, online course content creator, and personal development coach</description>
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<site xmlns="com-wordpress:feed-additions:1">113860053</site>	<item>
		<title>Without a book, you’re busy &#8211; but invisible.</title>
		<link>https://pauluduk.com/without-a-book-youre-busy-but-invisible/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=without-a-book-youre-busy-but-invisible</link>
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		<dc:creator><![CDATA[Paul Uduk]]></dc:creator>
		<pubDate>Mon, 20 Apr 2026 11:33:58 +0000</pubDate>
				<category><![CDATA[Book Business]]></category>
		<category><![CDATA[Book Publishing]]></category>
		<category><![CDATA[Book Writing]]></category>
		<guid isPermaLink="false">https://pauluduk.com/?p=12064</guid>

					<description><![CDATA[<p>&#160; &#160; &#160; &#160; &#160; &#160; &#160; Pick any figure you admire. They came to prominence through a book. Warren Bennis. Michael Porter. Clayton Christensen. Each burst into prominence after publishing. Michael Porter’s Competitive Strategy made him a global phenomenon. Jim Collins&#8217; Built to Last and Good to Great made him a global citizen. Rich [&#8230;]</p>
<p>The post <a href="https://pauluduk.com/without-a-book-youre-busy-but-invisible/">Without a book, you’re busy – but invisible.</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></description>
										<content:encoded><![CDATA[<p>&nbsp;</p>
<p><img data-recalc-dims="1" fetchpriority="high" decoding="async" data-attachment-id="12052" data-permalink="https://pauluduk.com/35-ideas-that-make-you-an-unbeatable-author/img-20251010-wa0001/" data-orig-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/IMG-20251010-WA0001.jpg?fit=720%2C1280&amp;ssl=1" data-orig-size="720,1280" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="IMG-20251010-WA0001" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/IMG-20251010-WA0001.jpg?fit=169%2C300&amp;ssl=1" data-large-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/IMG-20251010-WA0001.jpg?fit=576%2C1024&amp;ssl=1" class="alignleft size-medium wp-image-12052" src="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/IMG-20251010-WA0001.jpg?resize=169%2C300&#038;ssl=1" alt="" width="169" height="300" srcset="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/IMG-20251010-WA0001.jpg?resize=169%2C300&amp;ssl=1 169w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/IMG-20251010-WA0001.jpg?resize=576%2C1024&amp;ssl=1 576w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/IMG-20251010-WA0001.jpg?w=720&amp;ssl=1 720w" sizes="(max-width: 169px) 100vw, 169px" /></p>
<p>&nbsp;</p>
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<p>&nbsp;</p>
<p>Pick any figure you admire. They came to prominence through a book.</p>
<p>Warren Bennis. Michael Porter. Clayton Christensen. Each burst into prominence after publishing. Michael Porter’s Competitive Strategy made him a global phenomenon.</p>
<p>Jim Collins&#8217; <em>Built to Last</em> and <em>Good to Great</em> made him a global citizen.</p>
<p><em>Rich Dad Poor Dad</em> made Robert Kiyosaki a household name worldwide.</p>
<p>Gary Vaynerchuk transformed his dad&#8217;s liquor store and created Wine Library TV. But <em>Jab, Jab, Jab, Right Hook</em> made him famous.</p>
<p>Tony Robbins is known for <em>Unlimited Power</em> and <em>Awaken the Giant Within</em>.</p>
<p>Without <em>In Search of Excellence</em>, no one would know Tom Peters.</p>
<p>Who would remember Robert Greene without <em>48 Laws of Power</em>?</p>
<p>Steven Bartlett had 10 million YouTube subscribers before <em>The Diary of a CEO</em>. The book made him a household name.</p>
<p>Russell Brunson&#8217;s <em>Secrets Trilogy</em> exploded globally, eclipsing even ClickFunnels.</p>
<p>Alex Hormozi has a $100M net worth. But he&#8217;s better known for <em>$100M Money Models</em> &#8211; the book that earned him a Guinness World Record.</p>
<p>My little claim to fame isn&#8217;t the 20,000 people I&#8217;ve trained. It&#8217;s <a href="https://pauluduk.com/bridges-has-done-more-for-me-than-all-my-friends-combined/"><em>Bridges to the Customer&#8217;s Heart</em></a>.</p>
<p>Without a book, you&#8217;re lost in the weeds.</p>
<p><a href="https://www.linkedin.com/in/laraacostar/">Lara Acosta</a>, Jasmin Alic, Justin Welsh &#8211; combined 1.5M LinkedIn followers. If each wrote a book tomorrow? Instant celebrities.</p>
<p>You want to scale your impact?</p>
<p>Without a book, you’re busy &#8211; but invisible.<br />
With one, your ideas travel without you.</p>
<p>You want to scale your impact?<br />
Write the book only you can write.</p>
<p>What&#8217;s stopping you?</p>
<p>I created Book Writing Clinic (BWC) to help my friends become authors.</p>
<p>Read more about BWC and register by following <a href="https://pauluduk.com/courses/book-writing-clinic/">this link</a> &#8211; if you want to become a published author in 2026.</p>
<p>BWC has graduated more than 450 and over 80 are now authors.</p>
<p>Not still sure if BWC is the right step for you?</p>
<p>Let&#8217;s chat using <a href="http://bit.ly/3V9DCqk">this link</a>.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p><p>The post <a href="https://pauluduk.com/without-a-book-youre-busy-but-invisible/">Without a book, you’re busy – but invisible.</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">12064</post-id>	</item>
		<item>
		<title>Why delaying book writing results in regret</title>
		<link>https://pauluduk.com/why-delaying-book-writing-results-in-regret/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-delaying-book-writing-results-in-regret</link>
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		<dc:creator><![CDATA[Paul Uduk]]></dc:creator>
		<pubDate>Sun, 22 Mar 2026 11:14:28 +0000</pubDate>
				<category><![CDATA[Book Business]]></category>
		<category><![CDATA[Book Publishing]]></category>
		<category><![CDATA[Book Writing]]></category>
		<category><![CDATA[#AuthorBrand #ThoughtLeadership #BookWriting #PersonalBranding #Publishing]]></category>
		<category><![CDATA[#AuthorSuccess #BookMarketing #ThoughtLeadership #WritingTips #Bestseller]]></category>
		<guid isPermaLink="false">https://pauluduk.com/?p=12054</guid>

					<description><![CDATA[<p>&#160; &#160; &#160; &#160; &#160; &#160; That regret is not only a personal misfortune but a national tragedy. Hear me out. I’m standing at the lobby of the NIM (Nigerian Institute of Management). Staring down at me are the names of past presidents of NIM. Established in 1959, the list is carved in marble. The [&#8230;]</p>
<p>The post <a href="https://pauluduk.com/why-delaying-book-writing-results-in-regret/">Why delaying book writing results in regret</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></description>
										<content:encoded><![CDATA[<p><img data-recalc-dims="1" decoding="async" data-attachment-id="12055" data-permalink="https://pauluduk.com/why-delaying-book-writing-results-in-regret/courage-to-be-different-jpeg-e-book/" data-orig-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/COURAGE-TO-BE-DIFFERENT-JPEG-E-BOOK.jpg?fit=467%2C713&amp;ssl=1" data-orig-size="467,713" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="COURAGE TO BE DIFFERENT &amp;#8211; JPEG &amp;#8211; E-BOOK" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/COURAGE-TO-BE-DIFFERENT-JPEG-E-BOOK.jpg?fit=196%2C300&amp;ssl=1" data-large-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/COURAGE-TO-BE-DIFFERENT-JPEG-E-BOOK.jpg?fit=467%2C713&amp;ssl=1" class="alignleft size-medium wp-image-12055" src="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/COURAGE-TO-BE-DIFFERENT-JPEG-E-BOOK.jpg?resize=196%2C300&#038;ssl=1" alt="" width="196" height="300" srcset="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/COURAGE-TO-BE-DIFFERENT-JPEG-E-BOOK.jpg?resize=196%2C300&amp;ssl=1 196w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/COURAGE-TO-BE-DIFFERENT-JPEG-E-BOOK.jpg?w=467&amp;ssl=1 467w" sizes="(max-width: 196px) 100vw, 196px" /></p>
<p>&nbsp;</p>
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<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>That regret is not only a personal misfortune but a national tragedy.</p>
<p>Hear me out.</p>
<p>I’m standing at the lobby of the NIM (Nigerian Institute of Management).</p>
<p>Staring down at me are the names of past presidents of NIM.</p>
<p>Established in 1959, the list is carved in marble.</p>
<p>The list reads like ‘who is who’.</p>
<p>Some of Nigeria’s finest executives.</p>
<p>62 of them.</p>
<p>Randomly selected:</p>
<ol>
<li>Prof. Olukunle Iyanda</li>
<li>Dr. Christopher Abebe</li>
<li>Mrs. Margaret Adeleke</li>
<li>Dr. Michael Omolayole</li>
<li>Dr. Christopher Kolade</li>
<li>Dr. Michael Olawale Cole</li>
<li>Major-Gen. Abdullahi Muraina</li>
</ol>
<p>Sadly less than 5 (out of 62) have written a book on management.</p>
<p>Their knowledge, wisdom, experience, all gone.</p>
<p>Most probably <a href="https://pauluduk.com/dont-overthink-book-writing-4-ways-to-become-an-author/">planned to write</a> “someday.”</p>
<p>After retirement.<br />
After the next phase.<br />
After things slow down.</p>
<p>They underestimate one thing:<br />
Memory fades.<br />
Urgency disappears.<br />
Energy shifts.</p>
<p>The best time to document experience is while it’s still alive.</p>
<p>Delay doesn’t improve clarity.</p>
<p>It erodes it.</p>
<p>This applies not only to past presidents of NIM, but every executive.</p>
<p>Delay in documenting your wisdom results in both personal and national regret.</p>
<p><img data-recalc-dims="1" decoding="async" data-attachment-id="12056" data-permalink="https://pauluduk.com/why-delaying-book-writing-results-in-regret/investments-jpeg-e-book/" data-orig-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/INVESTMENTS-JPEG-E-BOOK.jpg?fit=442%2C669&amp;ssl=1" data-orig-size="442,669" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="INVESTMENTS &amp;#8211; JPEG &amp;#8211; E-BOOK" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/INVESTMENTS-JPEG-E-BOOK.jpg?fit=198%2C300&amp;ssl=1" data-large-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/INVESTMENTS-JPEG-E-BOOK.jpg?fit=442%2C669&amp;ssl=1" class="alignleft size-medium wp-image-12056" src="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/INVESTMENTS-JPEG-E-BOOK.jpg?resize=198%2C300&#038;ssl=1" alt="" width="198" height="300" srcset="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/INVESTMENTS-JPEG-E-BOOK.jpg?resize=198%2C300&amp;ssl=1 198w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/INVESTMENTS-JPEG-E-BOOK.jpg?w=442&amp;ssl=1 442w" sizes="(max-width: 198px) 100vw, 198px" /></p>
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<p>Compare NIM with IIM (Indian Institute of Management).</p>
<p>NIM (established in 1959) is 2 years older than IIM (Indian Institute of Management).</p>
<p>But the two have almost nothing in common apart from being institutes of management.</p>
<p>IIM is decentralized, with 21 autonomous public business schools spread all over India.</p>
<p>Each has a rigorous academic curriculum.</p>
<p>And their books are some of the best in the world.</p>
<p>Books by IIM, Ahmedabad, include the &#8220;IIMA Exclusive&#8221; series published with Penguin Random House.</p>
<p>Key titles: Day to Day Economics, Managers who make a difference, Being Ethical, Speak with Impact, The Persuasive Manager.</p>
<p>I&#8217;ve searched far and wide for NIM books but yet to find any.</p>
<p>What is stopping you from documenting your wisdom today?</p>
<p>I created BWC (<a href="https://pauluduk.com/courses/book-writing-clinic/">Book Writing Clinic)</a> as a launch pad for professionals determined to write a book.</p>
<p>For less than $25 you can begin the journey to becoming a published author.</p>
<p>Busy executives can opt for <a href="https://pauluduk.com/courses/book-writing-clinic-intensive-2026/">BWC Intensive</a> (a short masterclass).</p>
<p>And ultra busy executives can go for DFU (Done For You) (with a manuscript in 16 weeks).</p>
<p>Happy to be associated with Prof. Olusola Bandele Oyewole (iBMC Alumni), who  has penned</p>
<p>5 books in the span of three years (including <a href="https://selar.com/mg1v72s1fa">The Courage to be Different</a>)</p>
<p>&nbsp;</p>
<p>&nbsp;</p><p>The post <a href="https://pauluduk.com/why-delaying-book-writing-results-in-regret/">Why delaying book writing results in regret</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">12054</post-id>	</item>
		<item>
		<title>Don’t overthink book writing (4 WAYS TO BECOME AN AUTHOR)</title>
		<link>https://pauluduk.com/dont-overthink-book-writing-4-ways-to-become-an-author/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dont-overthink-book-writing-4-ways-to-become-an-author</link>
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		<dc:creator><![CDATA[Paul Uduk]]></dc:creator>
		<pubDate>Wed, 11 Mar 2026 16:08:29 +0000</pubDate>
				<category><![CDATA[Book Business]]></category>
		<category><![CDATA[Book Publishing]]></category>
		<category><![CDATA[Book Writing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[#AuthorBrand #ThoughtLeadership #BookWriting #PersonalBranding #Publishing]]></category>
		<category><![CDATA[alex hormozi]]></category>
		<category><![CDATA[Book writing clinic.]]></category>
		<category><![CDATA[book writing in nigeria]]></category>
		<category><![CDATA[BWC]]></category>
		<guid isPermaLink="false">https://pauluduk.com/?p=12048</guid>

					<description><![CDATA[<p>&#160; &#160; &#160; &#160; &#160; &#160; Want to write a book? Don’t overthink book writing. Use these 4 ways to become an author. People see a book like Atomic Habits (25m+ copies sold) and they go, huh, how did he do it? Or $100M Money Models with 3m copies sold within 72 hours and they [&#8230;]</p>
<p>The post <a href="https://pauluduk.com/dont-overthink-book-writing-4-ways-to-become-an-author/">Don’t overthink book writing (4 WAYS TO BECOME AN AUTHOR)</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></description>
										<content:encoded><![CDATA[<p><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="11148" data-permalink="https://pauluduk.com/dont-overthink-book-writing-4-ways-to-become-an-author/books-by-book-writing-clinic-intensive-bwc-i-alumni-4/" data-orig-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/11/Books-by-Book-Writing-Clinic-Intensive-BWC-I-Alumni-4.jpg?fit=330%2C514&amp;ssl=1" data-orig-size="330,514" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Books by Book Writing Clinic Intensive (BWC-I) Alumni &amp;#8211; 4" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/11/Books-by-Book-Writing-Clinic-Intensive-BWC-I-Alumni-4.jpg?fit=193%2C300&amp;ssl=1" data-large-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/11/Books-by-Book-Writing-Clinic-Intensive-BWC-I-Alumni-4.jpg?fit=330%2C514&amp;ssl=1" class="alignleft size-medium wp-image-11148" src="https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/11/Books-by-Book-Writing-Clinic-Intensive-BWC-I-Alumni-4.jpg?resize=193%2C300&#038;ssl=1" alt="" width="193" height="300" srcset="https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/11/Books-by-Book-Writing-Clinic-Intensive-BWC-I-Alumni-4.jpg?resize=193%2C300&amp;ssl=1 193w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/11/Books-by-Book-Writing-Clinic-Intensive-BWC-I-Alumni-4.jpg?w=330&amp;ssl=1 330w" sizes="(max-width: 193px) 100vw, 193px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Want to write a book? Don’t overthink book writing. Use these 4 ways to become an author.</p>
<p>People see a book like Atomic Habits (25m+ copies sold) and they go, huh, how did he do it?</p>
<p>Or $100M Money Models with 3m copies sold within 72 hours and they say, I can never do that!</p>
<p>As a new writer, you shouldn’t compare yourself to best-selling authors.</p>
<p>That would be like a start-up comparing itself to a behemoth like Amazon or Wal-Mart.</p>
<p>You can aspire to be a best-selling author (someday) but don’t compare yourself to James Clear or Alex Hormozi (from day one).</p>
<p>Those experts have perfected their craft.</p>
<p>Besides, you don’t know where they are coming from</p>
<p>For instance, Alex Hormozi’s first book, Gym Launch, flopped.</p>
<p>&nbsp;</p>
<p>So, here are 4 ways to get started and become a published author, fast:</p>
<p><strong>1.     Repurpose What You’ve Written Before</strong><strong><br />
</strong>This is the easiest way to become an author.</p>
<p>You’ve written something before.<br />
Repurpose it into a book.<br />
It must be a subject you know inside out.<br />
That’s exactly how I wrote my first book.<br />
(Credit Appraisal &amp; Procedure Handbook).</p>
<p>I repurposed a credit memo I wrote into a credit booklet.<br />
It&#8217;s a very &#8216;niche&#8217; book &#8211; with a clear audience and purpose.</p>
<p>That first flimsy 58-page booklet gave me the confidence to <a href="https://pauluduk.com/bridges-has-done-more-for-me-than-all-my-friends-combined/">write the 2nd</a> and the 3rd and the 8th.</p>
<p>You have to start somewhere.</p>
<p>&nbsp;</p>
<ol start="2">
<li><strong>Take an existing topic and flip it on its head</strong></li>
</ol>
<p>This was the approach James Clear adopted.<br />
Before Atomic Habits, the dominant book on habits was 7 habits.<br />
7 Habits was broad and generic.<br />
James Clear’s Atomic Habits went the opposite direction.<br />
Focused and specific.<br />
What to do day-by-day to pin down habits (Atomic).<br />
Both books have sold over 50 million copies combined.</p>
<p>&nbsp;</p>
<ol start="3">
<li><strong>Write on a popular topic with your own story</strong></li>
</ol>
<p>No topic in the world is more popular than ‘how to be rich’.</p>
<p>How to be rich. How to be popular. How to make money.<br />
Any book in this genre is bound to be an instant winner.</p>
<p>Books in this genre have a long history:</p>
<ul>
<li>(1859) Self-Help by Samuel Smiles</li>
</ul>
<ul>
<li>(1890) Acres of Diamond by Russell Conwell</li>
</ul>
<ul>
<li>(1926) The Richest Man in Babylon by George S. Clason</li>
</ul>
<ul>
<li>(1936) How to Make Friends and Influence People</li>
</ul>
<ul>
<li>(1937) Think and Grow Rich by Napoleon Hill</li>
</ul>
<ul>
<li>(1965) How to be Rich J. Paul Getty</li>
</ul>
<p>Self-help is the most crowded genre in the book industry.</p>
<p>But that fact did not stop Robert Kiyosaki and Sharon Lechter.</p>
<p>Their 1997 book, Rich Dad Poor Dad, became a run-away best-seller.</p>
<p>(with 40m+ copies sold worldwide).</p>
<p>&nbsp;</p>
<ol start="4">
<li><strong>Write on a niche topic that you’ve mastered (Expertise)</strong></li>
</ol>
<p>The top experts here are Stephen Pressfield. Russell Brunson. Daniel Priestly.<br />
In recent years Daniel Priestley has emerged a top voice in the area.</p>
<p>All his books are super niche:</p>
<ul>
<li>24 Assets</li>
</ul>
<ul>
<li>Oversubscribed</li>
</ul>
<ul>
<li>Scorecard Marketing</li>
</ul>
<ul>
<li>Key Person of Influence</li>
</ul>
<ul>
<li>Lifestyle Business Playbook</li>
</ul>
<p>Alex Hormozi, the current Guinness World Record holder, for the fastest selling non-fiction book is in a class of his own.</p>
<p>His books have sold 5m copies combined:</p>
<ul>
<li>$100M OFFERS</li>
</ul>
<ul>
<li>$100M LEADS</li>
</ul>
<ul>
<li>$100M MONEY MODELS</li>
</ul>
<p>All are super niche.</p>
<p>So, get started today.</p>
<p>Stop scratching your head waiting for lightning to strike.</p>
<p>Pull out a doc you wrote yesterday and repurpose into a book.</p>
<p>That’s it.</p>
<p>You&#8217;re a published author.</p>
<p>Want to press ahead and become a published author in 2026?</p>
<p><a href="https://pauluduk.com/courses/book-writing-clinic/">Book Writing Clinic (BWC)</a> has taught more people than all other programs combined on how to turn their ideas into a book worth reading. Like Helen Majemite and Joel Omeike.</p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="12049" data-permalink="https://pauluduk.com/dont-overthink-book-writing-4-ways-to-become-an-author/helen-joel/" data-orig-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/Helen-Joel.png?fit=640%2C360&amp;ssl=1" data-orig-size="640,360" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Helen &amp;#038; Joel" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/Helen-Joel.png?fit=300%2C169&amp;ssl=1" data-large-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/Helen-Joel.png?fit=640%2C360&amp;ssl=1" class="alignleft size-medium wp-image-12049" src="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/Helen-Joel.png?resize=300%2C169&#038;ssl=1" alt="" width="300" height="169" srcset="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/Helen-Joel.png?resize=300%2C169&amp;ssl=1 300w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/03/Helen-Joel.png?w=640&amp;ssl=1 640w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="https://selar.com/6s022o7277">Get BWC absolute free</a> (N75K Values) for the next one week (168 hours).</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p><p>The post <a href="https://pauluduk.com/dont-overthink-book-writing-4-ways-to-become-an-author/">Don’t overthink book writing (4 WAYS TO BECOME AN AUTHOR)</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">12048</post-id>	</item>
		<item>
		<title>How to play to win long term (in AI Dominated World)</title>
		<link>https://pauluduk.com/how-to-play-to-win-long-term-in-ai-dominated-world/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-play-to-win-long-term-in-ai-dominated-world</link>
					<comments>https://pauluduk.com/how-to-play-to-win-long-term-in-ai-dominated-world/#respond</comments>
		
		<dc:creator><![CDATA[Paul Uduk]]></dc:creator>
		<pubDate>Sat, 21 Feb 2026 10:37:59 +0000</pubDate>
				<category><![CDATA[Book Publishing]]></category>
		<category><![CDATA[Book Writing]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[#AuthorSuccess #BookMarketing #ThoughtLeadership #WritingTips #Bestseller]]></category>
		<guid isPermaLink="false">https://pauluduk.com/?p=12035</guid>

					<description><![CDATA[<p>&#160; &#160; &#160; &#160; &#160; &#160; JAPA by BWC Alumni Member Funmi Modupe In a world of 8.3 billion people driven by AI, how do you play to win long term? You have to intentionally set yourself up and not be distracted by short term antics. Today it&#8217;s common to see people celebrating 10K, 50K, [&#8230;]</p>
<p>The post <a href="https://pauluduk.com/how-to-play-to-win-long-term-in-ai-dominated-world/">How to play to win long term (in AI Dominated World)</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></description>
										<content:encoded><![CDATA[<p><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="10905" data-permalink="https://pauluduk.com/paul-has-been-the-engine-of-my-book-testimonials-round-up/img-20230522-wa0006/" data-orig-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/08/IMG-20230522-WA0006.jpg?fit=1125%2C1141&amp;ssl=1" data-orig-size="1125,1141" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1685262557&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="IMG-20230522-WA0006" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/08/IMG-20230522-WA0006.jpg?fit=296%2C300&amp;ssl=1" data-large-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/08/IMG-20230522-WA0006.jpg?fit=1010%2C1024&amp;ssl=1" class="alignleft size-medium wp-image-10905" src="https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/08/IMG-20230522-WA0006.jpg?resize=296%2C300&#038;ssl=1" alt="" width="296" height="300" srcset="https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/08/IMG-20230522-WA0006.jpg?resize=296%2C300&amp;ssl=1 296w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/08/IMG-20230522-WA0006.jpg?resize=1010%2C1024&amp;ssl=1 1010w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/08/IMG-20230522-WA0006.jpg?resize=768%2C779&amp;ssl=1 768w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/08/IMG-20230522-WA0006.jpg?w=1125&amp;ssl=1 1125w" sizes="(max-width: 296px) 100vw, 296px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>JAPA by BWC Alumni Member Funmi Modupe</p>
<p>In a world of 8.3 billion people driven by AI, how do you play to win long term?</p>
<p>You have to intentionally set yourself up and not be distracted by short term antics.</p>
<p>Today it&#8217;s common to see people celebrating 10K, 50K, 100K followers on SM platforms: LN, YT, X, etc.</p>
<p>Two of my friends celebrated their 11K and 30K followers last week on LinkedIn.</p>
<p>It was quite a spectacle and I couldn&#8217;t be happier for them.</p>
<p>Then I found out Steven Bartlett, one of the most globally recognized SM brands has 30.73million followers across social media.</p>
<p>For context, the population of Texas is 31.7million and New York&#8217;s is 20million.</p>
<p>For our purposes, followers and subscribers mean one and the same thing.</p>
<p>Now, Steven Bartlett is known for a few things and one is his The Diary Of A CEO YouTube Channel.</p>
<p>He’s been doing social media since age 17, and is now 33.</p>
<p>His current networth is about $100m but that’s not the point.</p>
<p>The important thing is that Steven Bartlett in ‘known for something’.</p>
<p>So, the question is, what are you known for?</p>
<p>Writing scroll-stopping posts on LinkedIn, creating funny videos on TT and FB will not cut it.</p>
<p>Of course they can make a few people laugh and make you a local celebrity but no further.</p>
<p>To win long term, you have to:<br />
↳ Create intellectual property (IP)<br />
↳ Develop Frameworks (part of IP)<br />
↳ Master one-to-many strategies<br />
↳ Acquire expertise in content funnel</p>
<p>As a professional the place to start is your IP.</p>
<p>And the easiest IP to create is a book.</p>
<p>And thanks to AI, you can write a book in less than seven days.</p>
<p>A book has no equal.<br />
It puts you miles ahead of your peers and rivals.</p>
<p>With a book you can explain your frameworks and own an estate in someone’s mind.</p>
<p>Here are examples:<br />
↳ Steven Bartlett: The Diary of a CEO, and other books<br />
↳ Alex Hormozi: $100M Money Models, and other books<br />
↳ Simon Sinek: Start With Why, and other books<br />
↳ James Clear: Atomic Habits</p>
<p>In their books they explain their frameworks, which help consolidate their reputation.</p>
<p>For example<br />
↳ Steven Bartlett owns the ‘Five Buckets’ Framework.<br />
↳ Alex Hormozi owns the ‘Core Four’ framework.<br />
↳ Simon Sinek owns the ‘Golden Circle’ framework.<br />
↳ James Clear owns the ‘Habit Loop’ framework.</p>
<p>And for your information, I own the ‘7 Pillars and 2 Keys’ business mastery framework.</p>
<p>So the question is, what are you doing to ensure you win long term?</p>
<p>Which books are you writing and which frameworks are you developing?</p>
<p>You can learn how to <a href="https://pauluduk.com/a-book-is-one-of-the-most-lucrative-products-you-can-create/">write a book</a> by joining Book Writing Clinic (BWC) from the comfort of your home.</p>
<p>It’s a paid event billed for 7 March and the way to join is by following this <a href="https://flutterwave.com/pay/ostw0cmeuazl">link to pay the N35,000 fee</a>.</p>
<p>Once you pay, you&#8217;re manually registered and pre-reading materials sent to you.</p>
<p>If you live around Lagos megacity, you&#8217;re invited to register for both the virtual and face-to-face Meet-UP.</p>
<p>The Meet-Up is N45,000 and will take place in Lagos on 14 March.</p>
<p>Here is the l<a href="https://flutterwave.com/pay/aiwiapyx19ct">ink to pay for both</a> (virtual and Meet-Up).</p>
<p>The best time to have done anything was 20 years ago.</p>
<p>The next best time is now.</p>
<p>Write a book and start enjoying the benefits of long term focus.</p>
<p>Share your thoughts by leaving comments below.</p>
<p>&nbsp;</p><p>The post <a href="https://pauluduk.com/how-to-play-to-win-long-term-in-ai-dominated-world/">How to play to win long term (in AI Dominated World)</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">12035</post-id>	</item>
		<item>
		<title>Someone asked me yesterday “WHAT IS BWC?&#8221;</title>
		<link>https://pauluduk.com/someone-asked-me-yesterday-what-is-bwc/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=someone-asked-me-yesterday-what-is-bwc</link>
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		<dc:creator><![CDATA[Paul Uduk]]></dc:creator>
		<pubDate>Thu, 19 Feb 2026 11:23:11 +0000</pubDate>
				<category><![CDATA[Book Business]]></category>
		<category><![CDATA[Book Publishing]]></category>
		<category><![CDATA[Book Writing]]></category>
		<category><![CDATA[Executive Book Writing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[#AuthorBrand #ThoughtLeadership #BookWriting #PersonalBranding #Publishing]]></category>
		<guid isPermaLink="false">https://pauluduk.com/?p=12030</guid>

					<description><![CDATA[<p>&#160; &#160; &#160; &#160; With Prof. Lere Baale, CEO BSNN Can you believe it, someone asked me yesterday, what is BWC? And I&#8217;ve been ranting, flexing, talking, crying, teaching and writing about BWC for over a decade? And this guy sends me a WhatsApp message asking, &#8220;What is BWC?&#8221; Goes to show that people need [&#8230;]</p>
<p>The post <a href="https://pauluduk.com/someone-asked-me-yesterday-what-is-bwc/">Someone asked me yesterday “WHAT IS BWC?”</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></description>
										<content:encoded><![CDATA[<p><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="9537" data-permalink="https://pauluduk.com/home/with-ceo-business-school-netherlands-nigeria-prof-lere-baale/" data-orig-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2024/09/WITH-CEO-BUSINESS-SCHOOL-NETHERLANDS-NIGERIA-PROF.-LERE-BAALE.png?fit=711%2C471&amp;ssl=1" data-orig-size="711,471" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="WITH CEO, BUSINESS SCHOOL NETHERLANDS-NIGERIA, PROF. LERE BAALE" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2024/09/WITH-CEO-BUSINESS-SCHOOL-NETHERLANDS-NIGERIA-PROF.-LERE-BAALE.png?fit=300%2C199&amp;ssl=1" data-large-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2024/09/WITH-CEO-BUSINESS-SCHOOL-NETHERLANDS-NIGERIA-PROF.-LERE-BAALE.png?fit=711%2C471&amp;ssl=1" class="alignleft size-medium wp-image-9537" src="https://i0.wp.com/pauluduk.com/wp-content/uploads/2024/09/WITH-CEO-BUSINESS-SCHOOL-NETHERLANDS-NIGERIA-PROF.-LERE-BAALE.png?resize=300%2C199&#038;ssl=1" alt="" width="300" height="199" srcset="https://i0.wp.com/pauluduk.com/wp-content/uploads/2024/09/WITH-CEO-BUSINESS-SCHOOL-NETHERLANDS-NIGERIA-PROF.-LERE-BAALE.png?resize=300%2C199&amp;ssl=1 300w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2024/09/WITH-CEO-BUSINESS-SCHOOL-NETHERLANDS-NIGERIA-PROF.-LERE-BAALE.png?w=711&amp;ssl=1 711w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>With Prof. Lere Baale, CEO BSNN</p>
<p>Can you believe it, someone asked me yesterday, what is BWC?</p>
<p>And I&#8217;ve been ranting, flexing, talking, crying, teaching and writing about BWC for over a decade?</p>
<p>And this guy sends me a WhatsApp message asking, &#8220;What is BWC?&#8221;</p>
<p>Goes to show that people need to be reminded a hundred times about your inventions, programs, courses, pov, movement.</p>
<p>People are distracted and lost in their own concerns and thoughts.</p>
<p>No reminder. No dice.</p>
<p>According to Google, you need 11 touch points for someone to become a customer.<br />
(Remember Google&#8217;s &#8220;7-11-4&#8221; Rule?</p>
<p>And the RULE was enacted more than one and half decades ago. (2011).</p>
<p>So with AI with global &#8220;noisification&#8221;, how many touchpoints do you think you need?</p>
<p>10 x 10 x 11. (Remember that and quote me).</p>
<p>Okay, BWC stands for Book Writing Clinic.</p>
<p>I founded BWC in 2015 and now its a movement to create 100 million authors all over Africa to stop</p>
<p>making the African continent a laughing stock. That&#8217;s it.</p>
<p>For you, BWC is a short course to help you write books.</p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="12032" data-permalink="https://pauluduk.com/someone-asked-me-yesterday-what-is-bwc/fire/" data-orig-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Fire.jpg?fit=1000%2C1500&amp;ssl=1" data-orig-size="1000,1500" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Fire" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Fire.jpg?fit=200%2C300&amp;ssl=1" data-large-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Fire.jpg?fit=683%2C1024&amp;ssl=1" class="alignleft size-medium wp-image-12032" src="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Fire.jpg?resize=200%2C300&#038;ssl=1" alt="" width="200" height="300" srcset="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Fire.jpg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Fire.jpg?resize=683%2C1024&amp;ssl=1 683w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Fire.jpg?resize=768%2C1152&amp;ssl=1 768w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Fire.jpg?w=1000&amp;ssl=1 1000w" sizes="(max-width: 200px) 100vw, 200px" /></p>
<p>More than that, BWC is to help you grow your IP (intellectual prop) and build your <em>Expert Empire</em>.<br />
(Like the masters: Alex Hormozi, Daniel Priestley, Steven Bartlett).</p>
<p>BWC and its sister programs &#8211; BWC Intensive, Executive Book Roundtable and Internet Business Mastery &#8211;</p>
<p>have graduated more than 1,000.</p>
<p>BWC distills the book business into its essence and delivers it to you on a platter &#8211; the golden type.</p>
<p>I go out of my way to support you until you write and publish your book.</p>
<p>Not only will you learn how to write, package, publish and market your book.</p>
<p>You&#8217;ll also learn how to package yourself so you become an attractive personal brand.</p>
<p>BWC is a community and you&#8217;ll join once you attend the Clinic.</p>
<p>After attending BWC you&#8217;ll become an advocate like Joel Omeike (THE HR GODFATHER) &#8211;</p>
<p>the author of FIRE YOUR HR &#8211; and <a href="https://vimeo.com/380556225?share=copy">Ijeoma Nneji,</a> Binta Ibrahim, and Kayode Oluwasegun-Ojo.</p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="12031" data-permalink="https://pauluduk.com/someone-asked-me-yesterday-what-is-bwc/joel-omeike-photo/" data-orig-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/JOEL-OMEIKE-PHOTO.jpg?fit=1280%2C1206&amp;ssl=1" data-orig-size="1280,1206" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="JOEL OMEIKE PHOTO" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/JOEL-OMEIKE-PHOTO.jpg?fit=300%2C283&amp;ssl=1" data-large-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/JOEL-OMEIKE-PHOTO.jpg?fit=1024%2C965&amp;ssl=1" class="alignleft size-medium wp-image-12031" src="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/JOEL-OMEIKE-PHOTO.jpg?resize=300%2C283&#038;ssl=1" alt="" width="300" height="283" srcset="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/JOEL-OMEIKE-PHOTO.jpg?resize=300%2C283&amp;ssl=1 300w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/JOEL-OMEIKE-PHOTO.jpg?resize=1024%2C965&amp;ssl=1 1024w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/JOEL-OMEIKE-PHOTO.jpg?resize=768%2C724&amp;ssl=1 768w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/JOEL-OMEIKE-PHOTO.jpg?w=1280&amp;ssl=1 1280w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>BWC over delivers and the fee has not changed since 2020.</p>
<p>The first BWC LIVE in 2026 takes of on 14 March in Victoria Island, Lagos.</p>
<p>It’s a paid event. And to attend you have to attend the virtual paid BWC</p>
<p>scheduled for 7 March.</p>
<p>The fee for both events is: <a href="https://flutterwave.com/pay/aiwiapyx19ct">https://flutterwave.com/pay/aiwiapyx19ct</a></p>
<p>If you live outside Lagos and Nigeria (say UK, US, Malaysia, India, Indonesia, Ghana, Kenya, South Africa</p>
<p>your best bet is the virtual BWC for USD35 (N35,000).</p>
<p>Pay here and attend: <a href="https://flutterwave.com/pay/ostw0cmeuazl">https://flutterwave.com/pay/ostw0cmeuazl</a></p>
<p>By the way if you buy BWC online the fee is N75,000. (USD75).</p>
<p>If you want to read more about BWC, <a href="https://pauluduk.com/courses/book-writing-clinic/">follow this link</a>.</p>
<p>Attend BWC on March 7 and come back and thank me later.</p>
<p>Meanwhile, w<a href="https://vimeo.com/manage/videos/338445631">hat has stopped you all these years</a> from writing your book?</p>
<p>&nbsp;</p><p>The post <a href="https://pauluduk.com/someone-asked-me-yesterday-what-is-bwc/">Someone asked me yesterday “WHAT IS BWC?”</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">12030</post-id>	</item>
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		<title>Bridges to the Customer’s Heart Became a Bestseller</title>
		<link>https://pauluduk.com/bridges-to-the-customers-heart-became-a-bestseller/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bridges-to-the-customers-heart-became-a-bestseller</link>
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		<dc:creator><![CDATA[Paul Uduk]]></dc:creator>
		<pubDate>Thu, 12 Feb 2026 12:41:57 +0000</pubDate>
				<category><![CDATA[Book Writing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[#AuthorBrand #ThoughtLeadership #BookWriting #PersonalBranding #Publishing]]></category>
		<category><![CDATA[Book writing clinic.]]></category>
		<guid isPermaLink="false">https://pauluduk.com/?p=12015</guid>

					<description><![CDATA[<p>&#160;     &#160; &#160; &#160; &#160; &#160; Bridges is my second book and became an instant best-seller in Nigeria. Both the first (2009) and second (2011) editions were published by Author House, USA. Bridges catalogued Nigeria’s customer service woes in all its ugliness. I named government agencies shortchanging the people: (PHCN – before NEPA [&#8230;]</p>
<p>The post <a href="https://pauluduk.com/bridges-to-the-customers-heart-became-a-bestseller/">Bridges to the Customer’s Heart Became a Bestseller</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></description>
										<content:encoded><![CDATA[<p><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="11158" data-permalink="https://pauluduk.com/bridges-to-the-customers-heart-became-a-bestseller/books-by-book-writing-clinic-intensive-bwc-i-alumni-11/" data-orig-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/11/Books-by-Book-Writing-Clinic-Intensive-BWC-I-Alumni-11.jpg?fit=318%2C476&amp;ssl=1" data-orig-size="318,476" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Books by Book Writing Clinic Intensive (BWC-I) Alumni &amp;#8211; 11" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/11/Books-by-Book-Writing-Clinic-Intensive-BWC-I-Alumni-11.jpg?fit=200%2C300&amp;ssl=1" data-large-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/11/Books-by-Book-Writing-Clinic-Intensive-BWC-I-Alumni-11.jpg?fit=318%2C476&amp;ssl=1" class="alignleft size-medium wp-image-11158" src="https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/11/Books-by-Book-Writing-Clinic-Intensive-BWC-I-Alumni-11.jpg?resize=200%2C300&#038;ssl=1" alt="" width="200" height="300" srcset="https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/11/Books-by-Book-Writing-Clinic-Intensive-BWC-I-Alumni-11.jpg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2025/11/Books-by-Book-Writing-Clinic-Intensive-BWC-I-Alumni-11.jpg?w=318&amp;ssl=1 318w" sizes="(max-width: 200px) 100vw, 200px" /></p>
<p>&nbsp;</p>
<p><span class="break-words tvm-parent-container"><span dir="ltr">   </span></span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><span class="break-words tvm-parent-container"><span dir="ltr">Bridges is my second book and became an instant best-seller in Nigeria. </span></span></p>
<p><span class="break-words tvm-parent-container"><span dir="ltr">Both the first (2009) and second (2011) editions were published by Author House, USA.</span></span></p>
<p>Bridges catalogued Nigeria’s customer service woes in all its ugliness.</p>
<p><span class="break-words tvm-parent-container"><span dir="ltr">I named government agencies shortchanging the people:<br />
(PHCN – before NEPA &#8211; WAEC, JAMB, CAC, etc.).</span></span></p>
<p>This is how it happened and why I wrote the book.</p>
<p>In the 80s and 90s, “customer service” was the rage.</p>
<p><span class="break-words tvm-parent-container"><span dir="ltr">The Japanese were snatching markets in major industries from the Americans and Europeans.</span></span></p>
<p>The Americans fought back with Malcolm Baldridge Quality Awards.</p>
<p>In 1982 Tom Peters and Robert Waterman Jr. released In Search of Excellence.</p>
<p>In Search was quickly followed by Passion for Excellence and Thriving on Chaos.</p>
<p>The books set the world on fire.</p>
<p>I became a convert.</p>
<p>At the time Tom wrote In Search, he was a staff of McKinsey.</p>
<p>McKinsey formulated the 7-S Framework (The Happy Atom).</p>
<p>Not to be outdone, PwC, BCG, Accenture jumped into the fray with their frameworks.</p>
<p>I started teaching &#8220;Service Excellence&#8221;, Organized workshops and executive roundtables.</p>
<p>Within a few years, I became a customer service guru.</p>
<p>My students “pleaded” I write a book and ignite a revolution.</p>
<p>The revolution didn&#8217;t take off but I wrote Bridges to the Customer’s Heart.</p>
<p>I was working full time, so it took more than five years to complete.</p>
<p>But I was scared I didn’t belong to McKinsey, Accenture, BCG.</p>
<p>I didn&#8217;t believe in myself.</p>
<p>Who needed another book on customer service?</p>
<p>Who even knows you?</p>
<p>The doubting voices kept humming.</p>
<p>Imposter syndrome fueled procrastination which fueled perfectionism.</p>
<p>So, I left the manuscript in my drawer for at least three years.</p>
<p>A trip to Canada and a meeting with Author House book acquisition expert saved the day.</p>
<p>Bridges took me to places I never could imagine when I started writing it.</p>
<p>Founders and C-Suite executives threw their doors open.</p>
<p>Private jets and helicopters were dispatched to pick “the author” and “motivational speaker”.</p>
<p>I spoke with founders on golf courses and keynoted retreats.</p>
<p>Do you have a passion for something?</p>
<p><a href="https://pauluduk.com/h%f0%9d%90%a8%f0%9d%90%b0-%f0%9d%90%88-%f0%9d%90%b0%f0%9d%90%ab%f0%9d%90%a8%f0%9d%90%ad%f0%9d%90%9e-%f0%9d%90%a6%f0%9d%90%b2-%f0%9d%90%9f%f0%9d%90%a2%f0%9d%90%ab%f0%9d%90%ac%f0%9d%90%ad-book/">Write about it</a>. Today. Don’t wait.</p>
<p><span class="break-words tvm-parent-container"><span dir="ltr">If we haven’t met, I’ve helped 750+ professionals write books and build businesses online.</span></span></p>
<p><span class="break-words tvm-parent-container"><span dir="ltr"><br />
<img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="12017" data-permalink="https://pauluduk.com/bridges-to-the-customers-heart-became-a-bestseller/tm-akin-tm-paul-1/" data-orig-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/TM-AKIN-TM-PAUL-1-scaled.jpg?fit=2560%2C1707&amp;ssl=1" data-orig-size="2560,1707" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1378470246&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="TM AKIN &amp;#038; TM PAUL 1" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/TM-AKIN-TM-PAUL-1-scaled.jpg?fit=300%2C200&amp;ssl=1" data-large-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/TM-AKIN-TM-PAUL-1-scaled.jpg?fit=1024%2C683&amp;ssl=1" class="alignleft size-medium wp-image-12017" src="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/TM-AKIN-TM-PAUL-1.jpg?resize=300%2C200&#038;ssl=1" alt="" width="300" height="200" srcset="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/TM-AKIN-TM-PAUL-1-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/TM-AKIN-TM-PAUL-1-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/TM-AKIN-TM-PAUL-1-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/TM-AKIN-TM-PAUL-1-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/TM-AKIN-TM-PAUL-1-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/TM-AKIN-TM-PAUL-1-scaled.jpg?w=2400&amp;ssl=1 2400w" sizes="(max-width: 300px) 100vw, 300px" /></span></span></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><span class="break-words tvm-parent-container"><span dir="ltr">Now I work with founders and C-Suite executives to tell the world their stories.</span></span></p>
<p><span class="comments-comment-item__main-content feed-shared-main-content--comment t-14 t-black t-normal" dir="ltr"><span dir="ltr">It&#8217;s difficult to catalogue what Bridges has done to elevate my career and status. </span></span></p>
<p><span class="comments-comment-item__main-content feed-shared-main-content--comment t-14 t-black t-normal" dir="ltr"><span dir="ltr">The power of a book is immeasurable.</span></span></p>
<p><span class="comments-comment-item__main-content feed-shared-main-content--comment t-14 t-black t-normal" dir="ltr"><span dir="ltr">Benji (now my mentor) bought Bridges for all his friends in Ikeja Golf Club. </span></span></p>
<p><span class="comments-comment-item__main-content feed-shared-main-content--comment t-14 t-black t-normal" dir="ltr"><span dir="ltr">Then embarked on a mission to track me down. </span></span></p>
<p><span class="comments-comment-item__main-content feed-shared-main-content--comment t-14 t-black t-normal" dir="ltr"><span dir="ltr">Hear Benji: &#8220;I stumbled on Bridges to the Customer&#8217;s Heart at Lagos Country Club in Ikeja </span></span></p>
<p><span class="comments-comment-item__main-content feed-shared-main-content--comment t-14 t-black t-normal" dir="ltr"><span dir="ltr">and after going through the book I was convinced that it was one of the best business books </span></span></p>
<p><span class="comments-comment-item__main-content feed-shared-main-content--comment t-14 t-black t-normal" dir="ltr"><span dir="ltr">from a Nigerian author that I had read. All the anecdotes were on Nigerian companies and </span></span></p>
<p><span class="comments-comment-item__main-content feed-shared-main-content--comment t-14 t-black t-normal" dir="ltr"><span dir="ltr">circumstances. I had read quite some business books but this book struck home. </span></span></p>
<p><span class="comments-comment-item__main-content feed-shared-main-content--comment t-14 t-black t-normal" dir="ltr"><span dir="ltr">I decided to seek out the author and Paul Uduk became a friend&#8221;.</span></span></p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="12019" data-permalink="https://pauluduk.com/bridges-to-the-customers-heart-became-a-bestseller/ben-ofungwu-new/" data-orig-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Ben-Ofungwu-New.jpg?fit=1000%2C750&amp;ssl=1" data-orig-size="1000,750" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;2.2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;OPPO A15&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1647437486&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;3.37&quot;,&quot;iso&quot;:&quot;628&quot;,&quot;shutter_speed&quot;:&quot;0.030002&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}" data-image-title="Ben Ofungwu New" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Ben-Ofungwu-New.jpg?fit=300%2C225&amp;ssl=1" data-large-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Ben-Ofungwu-New.jpg?fit=1000%2C750&amp;ssl=1" class="alignleft size-medium wp-image-12019" src="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Ben-Ofungwu-New.jpg?resize=300%2C225&#038;ssl=1" alt="" width="300" height="225" srcset="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Ben-Ofungwu-New.jpg?resize=300%2C225&amp;ssl=1 300w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Ben-Ofungwu-New.jpg?resize=768%2C576&amp;ssl=1 768w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Ben-Ofungwu-New.jpg?w=1000&amp;ssl=1 1000w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><span class="comments-comment-item__main-content feed-shared-main-content--comment t-14 t-black t-normal" dir="ltr"><span dir="ltr">The best thing you can do for your career, confidence and personal brand is to write a book. </span></span></p>
<p><span class="comments-comment-item__main-content feed-shared-main-content--comment t-14 t-black t-normal" dir="ltr"><span dir="ltr">Nothing else compares. The world&#8217;s biggest individual brands have books: </span></span></p>
<p><span class="comments-comment-item__main-content feed-shared-main-content--comment t-14 t-black t-normal" dir="ltr"><span dir="ltr">Richard Branson. Gary Vee. Alex Hormozi. Peter Diamandis, Tony Robbins. Brendon Burchard. Russell Brunson. </span></span></p>
<p><span class="comments-comment-item__main-content feed-shared-main-content--comment t-14 t-black t-normal" dir="ltr"><span dir="ltr">Even as the richest man in the world, Bill Gates wrote &#8220;The Road Ahead&#8221; (1995) and </span></span></p>
<p><span class="comments-comment-item__main-content feed-shared-main-content--comment t-14 t-black t-normal" dir="ltr"><span dir="ltr">&#8220;Business at the Speed of Thought&#8221; (1999) to spread his teachable point of view (TPOV).</span></span></p>
<p>&nbsp;</p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="12016" data-permalink="https://pauluduk.com/bridges-to-the-customers-heart-became-a-bestseller/6-richmond-dayo-johnson/" data-orig-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/6-Richmond-Dayo-Johnson.jpg?fit=834%2C457&amp;ssl=1" data-orig-size="834,457" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="6 Richmond Dayo Johnson" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/6-Richmond-Dayo-Johnson.jpg?fit=300%2C164&amp;ssl=1" data-large-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/6-Richmond-Dayo-Johnson.jpg?fit=834%2C457&amp;ssl=1" class="alignleft size-medium wp-image-12016" src="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/6-Richmond-Dayo-Johnson.jpg?resize=300%2C164&#038;ssl=1" alt="" width="300" height="164" srcset="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/6-Richmond-Dayo-Johnson.jpg?resize=300%2C164&amp;ssl=1 300w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/6-Richmond-Dayo-Johnson.jpg?resize=768%2C421&amp;ssl=1 768w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/6-Richmond-Dayo-Johnson.jpg?w=834&amp;ssl=1 834w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<div class="xdj266r x14z9mp xat24cr x1lziwak x1vvkbs">
<div dir="auto">Do you want to amplify your brand? Write a book.</div>
<div dir="auto">This is what RDJ said about me and Bridges:</div>
<div dir="auto">‘’Paul Uduk in my opinion, is one of Nigeria’s most authentic experiential writers &#8211;</div>
<div dir="auto">tackling such a major business problem with a rare combination of tact, humour and professionalism.</div>
<div dir="auto">Bridges to the Customer’s Heart helps readers shift their focus from what can’t be done to what can be done.</div>
<div dir="auto">It reminds us of our potential as opposed to our limitations. I recommend it unreservedly.’’</div>
</div>
<div class="x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s">
<div dir="auto">RICHIE DAYO JOHNSON (RDJ), Founder, Richmond Johnson Academy</div>
</div>
<p>&nbsp;</p>
<p>Do you want to write a book? Get my free lessons: <a class="wGRrZWfEsCrJrgDgYzlhLqyhEIQaDDmzkSY " tabindex="0" href="https://lnkd.in/dhfzxjQY" target="_self" data-test-app-aware-link="">https://lnkd.in/dhfzxjQY</a></p>
<p>&nbsp;</p><p>The post <a href="https://pauluduk.com/bridges-to-the-customers-heart-became-a-bestseller/">Bridges to the Customer’s Heart Became a Bestseller</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">12015</post-id>	</item>
		<item>
		<title>I flew 1000 km to honour my client (now a Friend)</title>
		<link>https://pauluduk.com/i-flew-1000-km-to-honour-my-client-now-a-friend/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=i-flew-1000-km-to-honour-my-client-now-a-friend</link>
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		<dc:creator><![CDATA[Paul Uduk]]></dc:creator>
		<pubDate>Sat, 07 Feb 2026 11:48:19 +0000</pubDate>
				<category><![CDATA[Book Writing]]></category>
		<category><![CDATA[Executive Book Writing]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[#AuthorBrand #ThoughtLeadership #BookWriting #PersonalBranding #Publishing]]></category>
		<guid isPermaLink="false">https://pauluduk.com/?p=12007</guid>

					<description><![CDATA[<p>&#160; &#160; &#160; &#160; &#160; &#160; &#160; I flew 1,000 kilometers to honour my client (now a friend) and here I share why. Some relationships evolve into lasting friendships. Mfon Udom was five years my senior in secondary school: But we never met. Our paths crossed when I went to Nigeria’s best airline, Ibom Air, [&#8230;]</p>
<p>The post <a href="https://pauluduk.com/i-flew-1000-km-to-honour-my-client-now-a-friend/">I flew 1000 km to honour my client (now a Friend)</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></description>
										<content:encoded><![CDATA[<p><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="12008" data-permalink="https://pauluduk.com/i-flew-1000-km-to-honour-my-client-now-a-friend/flight/" data-orig-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Flight-scaled.jpg?fit=1920%2C2560&amp;ssl=1" data-orig-size="1920,2560" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;itel P662L&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1762434100&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;3.677&quot;,&quot;iso&quot;:&quot;50&quot;,&quot;shutter_speed&quot;:&quot;0.0001899999962&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Flight" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Flight-scaled.jpg?fit=225%2C300&amp;ssl=1" data-large-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Flight-scaled.jpg?fit=768%2C1024&amp;ssl=1" class="alignleft size-medium wp-image-12008" src="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Flight.jpg?resize=225%2C300&#038;ssl=1" alt="" width="225" height="300" srcset="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Flight-scaled.jpg?resize=225%2C300&amp;ssl=1 225w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Flight-scaled.jpg?resize=768%2C1024&amp;ssl=1 768w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Flight-scaled.jpg?resize=1152%2C1536&amp;ssl=1 1152w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Flight-scaled.jpg?resize=1536%2C2048&amp;ssl=1 1536w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Flight-scaled.jpg?w=1920&amp;ssl=1 1920w" sizes="(max-width: 225px) 100vw, 225px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><span class="break-words
          tvm-parent-container"><span dir="ltr">I flew 1,000 kilometers to honour my client (now a friend) and here I share why.</p>
<p>Some relationships evolve into lasting friendships.</p>
<p>Mfon Udom was five years my senior in secondary school: But we never met.</p>
<p>Our paths crossed when I went to Nigeria’s best airline, Ibom Air, to pitch for customer service training.</p>
<p>As the chairman of the panel of assessors, he was calm, methodical and dignified.</p>
<p>I did my best; then came questions from left, right and centre.</p>
<p>Final verdict: we’ll get back to you.<br />
(REAL INTERPRETATION: YOU DIDN’T MAKE THE CUT).</p>
<p>For six months, no news from Ibom Air.</p>
<p>The body language of the other executives: neutral.</p>
<p>I concluded: matter closed.</p>
<p>Then out of the blues, a call from the MD/CEO, Ibom Air, Mfon.</p>
<p>Let’s see when next you’re in town: here is my home address.</p>
<p>Long story short, a seven figure book deal (plus all out of pocket expenses paid separately).</p>
<p>Mfon is today not just a client but a friend.</p>
<p>Upon retiring from his position, Ibom Air held a 5-Star send forth for their pioneer MD/CEO.</p>
<p>Mfon made sure my name was on the protocol list. Official Invitation from Ibom Air.</p>
<p>That’s how I flew 1,000 km + from Lagos to Uyo to witness history.</p>
<p>You see, Mfon is not an ordinary MD/CEO.<br />
</span></span></p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="12009" data-permalink="https://pauluduk.com/i-flew-1000-km-to-honour-my-client-now-a-friend/friday-night-out/" data-orig-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Friday-Night-Out.jpg?fit=1920%2C1080&amp;ssl=1" data-orig-size="1920,1080" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="Friday Night Out" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Friday-Night-Out.jpg?fit=300%2C169&amp;ssl=1" data-large-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Friday-Night-Out.jpg?fit=1024%2C576&amp;ssl=1" class="alignleft size-medium wp-image-12009" src="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Friday-Night-Out.jpg?resize=300%2C169&#038;ssl=1" alt="" width="300" height="169" srcset="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Friday-Night-Out.jpg?resize=300%2C169&amp;ssl=1 300w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Friday-Night-Out.jpg?resize=1024%2C576&amp;ssl=1 1024w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Friday-Night-Out.jpg?resize=768%2C432&amp;ssl=1 768w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Friday-Night-Out.jpg?resize=1536%2C864&amp;ssl=1 1536w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Friday-Night-Out.jpg?resize=800%2C450&amp;ssl=1 800w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/Friday-Night-Out.jpg?w=1920&amp;ssl=1 1920w" sizes="(max-width: 300px) 100vw, 300px" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><span class="break-words
          tvm-parent-container"><span dir="ltr"><br />
Mfon is the epitome of grace, tenacity and courage. And integrity.</p>
<p>When others panicked (in the cockpit when he was flying) he stayed calm.</p>
<p>Mfon makes things happen not by braggadocio, but wisdom honed over five decades.</p>
<p>His first, middle and last name is humility. And honour.</p>
<p>He viscerally knows that leaders eat last. And practices it.</p>
<p>So, here is my advice to you operating on social media.</p>
<p>Don’t underestimate the value you bring to the table.</p>
<p>Your posts may get 2 or 5 likes, views and no comments, but those interested in your service are lurking in the wings.</p>
<p>Watching. Assessing. Evaluating.<br />
(No liking. Just actively trying to confirm you have what it takes).</p>
<p>Make sure you know your onions.</span></span></p>
<p><span class="break-words
          tvm-parent-container"><span dir="ltr">Someone may call you out of the blues for your 7-figure moment: like Mfon did.</p>
<p>Yes, ensure you have what it takes.</p>
<p>If you’re meeting me for the first time, I help very senior executives bring their stories to the world.</p>
<p>Today I’m holding <a href="https://pauluduk.com/%f0%9d%97%aa%f0%9d%97%b5%f0%9d%97%b2%f0%9d%97%bb-%f0%9d%97%9f%f0%9d%97%b2%f0%9d%97%ae%f0%9d%97%b1%f0%9d%97%b2%f0%9d%97%bf%f0%9d%98%80-%f0%9d%97%aa%f0%9d%97%bf%f0%9d%97%b6%f0%9d%98%81%f0%9d%97%b2/">Executive Book Roundtable (EBR)</a> in Lagos: 15 executives are attending.</p>
<p>Determined to produce a moveable work of art (called a book) in 12 to 18 months’ time?</p>
<p>I’m the one you should call.</p>
<p>Comment to inspire your friends to lead with authenticity – and <a href="https://selar.com/6s022o7277">write books.</a></span></span></p><p>The post <a href="https://pauluduk.com/i-flew-1000-km-to-honour-my-client-now-a-friend/">I flew 1000 km to honour my client (now a Friend)</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">12007</post-id>	</item>
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		<title>𝐇𝐨𝐰 𝐈 𝐰𝐫𝐨𝐭𝐞 𝐦𝐲 𝐟𝐢𝐫𝐬𝐭 𝐛𝐨𝐨𝐤 𝐚𝐧𝐝 𝐰𝐡𝐲 𝐈 𝐰𝐫𝐨𝐭𝐞 𝐢𝐭</title>
		<link>https://pauluduk.com/h%f0%9d%90%a8%f0%9d%90%b0-%f0%9d%90%88-%f0%9d%90%b0%f0%9d%90%ab%f0%9d%90%a8%f0%9d%90%ad%f0%9d%90%9e-%f0%9d%90%a6%f0%9d%90%b2-%f0%9d%90%9f%f0%9d%90%a2%f0%9d%90%ab%f0%9d%90%ac%f0%9d%90%ad-book/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=h%25f0%259d%2590%25a8%25f0%259d%2590%25b0-%25f0%259d%2590%2588-%25f0%259d%2590%25b0%25f0%259d%2590%25ab%25f0%259d%2590%25a8%25f0%259d%2590%25ad%25f0%259d%2590%259e-%25f0%259d%2590%25a6%25f0%259d%2590%25b2-%25f0%259d%2590%259f%25f0%259d%2590%25a2%25f0%259d%2590%25ab%25f0%259d%2590%25ac%25f0%259d%2590%25ad-book</link>
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		<dc:creator><![CDATA[Paul Uduk]]></dc:creator>
		<pubDate>Tue, 03 Feb 2026 19:21:31 +0000</pubDate>
				<category><![CDATA[Amazon KDP]]></category>
		<category><![CDATA[Book Business]]></category>
		<category><![CDATA[Book Publishing]]></category>
		<category><![CDATA[Book Writing]]></category>
		<guid isPermaLink="false">https://pauluduk.com/?p=12005</guid>

					<description><![CDATA[<p>   MY FIRST BOOK Credit Appraisal &#38; Procedure Handbook was my first book. I wrote the book out of desperation and an urgent need to solve a burning problem. The problem: I had 15 credit officers reporting to me, and all were greenhorns. They were on national service and posted to the bank subsidiary where [&#8230;]</p>
<p>The post <a href="https://pauluduk.com/h%f0%9d%90%a8%f0%9d%90%b0-%f0%9d%90%88-%f0%9d%90%b0%f0%9d%90%ab%f0%9d%90%a8%f0%9d%90%ad%f0%9d%90%9e-%f0%9d%90%a6%f0%9d%90%b2-%f0%9d%90%9f%f0%9d%90%a2%f0%9d%90%ab%f0%9d%90%ac%f0%9d%90%ad-book/">𝐇𝐨𝐰 𝐈 𝐰𝐫𝐨𝐭𝐞 𝐦𝐲 𝐟𝐢𝐫𝐬𝐭 𝐛𝐨𝐨𝐤 𝐚𝐧𝐝 𝐰𝐡𝐲 𝐈 𝐰𝐫𝐨𝐭𝐞 𝐢𝐭</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></description>
										<content:encoded><![CDATA[<p> </p>
<p> <strong>MY FIRST BOOK</strong></p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" data-attachment-id="12001" data-permalink="https://pauluduk.com/how-i-wrote-my-first-book-and-why-i-wrote-it-2/" data-orig-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/How-I-wrote-my-first-book-and-why-I-wrote-it.jpg?fit=640%2C360&amp;ssl=1" data-orig-size="640,360" data-comments-opened="1" data-image-meta="{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}" data-image-title="How I wrote my first book and why I wrote it" data-image-description="" data-image-caption="" data-medium-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/How-I-wrote-my-first-book-and-why-I-wrote-it.jpg?fit=300%2C169&amp;ssl=1" data-large-file="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/How-I-wrote-my-first-book-and-why-I-wrote-it.jpg?fit=640%2C360&amp;ssl=1" class="alignleft size-medium wp-image-12001" src="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/How-I-wrote-my-first-book-and-why-I-wrote-it.jpg?resize=362%2C204&#038;ssl=1" alt="" width="362" height="204" srcset="https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/How-I-wrote-my-first-book-and-why-I-wrote-it.jpg?resize=300%2C169&amp;ssl=1 300w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2026/02/How-I-wrote-my-first-book-and-why-I-wrote-it.jpg?w=640&amp;ssl=1 640w" sizes="(max-width: 362px) 100vw, 362px" /></p>
<p><em><strong>Credit Appraisal &amp; Procedure Handbook</strong> </em>was my first book.</p>
<p>I wrote the book out of desperation and an urgent need to solve a burning problem.</p>
<p>The problem: I had 15 credit officers reporting to me, and all were greenhorns.</p>
<p>They were on national service and posted to the bank subsidiary where I was Head, Credit.</p>
<p>They were full of fire and determination to prove their mettle.</p>
<p>Apart from what they picked up on the job, they had no formal training.</p>
<p>Daily, I was stressed, bombarded with questions and having to redo lots of credit papers.</p>
<p>It was a nightmare.</p>
<p><strong>SOLVING MY PROBLEM</strong></p>
<p>To solve “my problem”, I wrote a credit memo to the general manager, laying out step-by-step how to approach every credit situation.</p>
<p>The GM was very happy and approved the memo and every recommendation.</p>
<p>It was that memo that I repurposed into a book.</p>
<p>The book was 58 pages long, typed single-spaced and comprised two sections:<br />1.     Credit Appraisal Techniques<br />2.     Procedure Guidelines</p>
<p>Yes, that was it.</p>
<p><strong>A FLIMSY BOOK LANDED ME A JOB IN LAGOS, AND I BECAME AN INFLUENCER</strong></p>
<p>If I may tell you, <a href="https://pauluduk.com/when-choosing-your-books-title-think-series/">I knew nothing about the book industry</a> &#8211; I even spelt foreword wrongly: wrote forward.</p>
<p>All I did was get a local printer to print 1,000 copies, which sold out within weeks.</p>
<p>That book cemented my reputation as a credit expert and an author.</p>
<p>That book landed me a job in one of the top three “new generation banks” (at the time) in faraway Lagos, Nigeria.</p>
<p>(I lived in Kaduna, central Nigeria, when I wrote that book).</p>
<p>Yes, that first book gave me the confidence to write another, and another, and another.</p>
<p>That&#8217;s how I became the &#8220;Paul Uduk&#8221; you know today as a &#8220;book guru&#8221;, expert, executive coach,</p>
<p>influencer, thought leader, speaker, trainer.</p>
<p>It started with just one flimsy book.</p>
<p>And today? I&#8217;ve written eight more books, with <strong><em>The Perennial Winne</em></strong>r being the latest.</p>
<p> </p>
<h2><strong>YOU TOO CAN WRITE</strong></h2>
<p>So, if I may ask, what are you waiting for?</p>
<p>You’re certainly an expert in something and likely facing a problem.</p>
<p>Why not solve that problem the same way I did mine &#8211; by writing a book?</p>
<p>Try it and come back and thank me later.</p>
<p><a href="https://selar.com/6s022o7277">Get my free Book Writing Clinic (BWC) lessons here.</a> It&#8217;s free, not N35K or N75K.</p>
<p> </p><p>The post <a href="https://pauluduk.com/h%f0%9d%90%a8%f0%9d%90%b0-%f0%9d%90%88-%f0%9d%90%b0%f0%9d%90%ab%f0%9d%90%a8%f0%9d%90%ad%f0%9d%90%9e-%f0%9d%90%a6%f0%9d%90%b2-%f0%9d%90%9f%f0%9d%90%a2%f0%9d%90%ab%f0%9d%90%ac%f0%9d%90%ad-book/">𝐇𝐨𝐰 𝐈 𝐰𝐫𝐨𝐭𝐞 𝐦𝐲 𝐟𝐢𝐫𝐬𝐭 𝐛𝐨𝐨𝐤 𝐚𝐧𝐝 𝐰𝐡𝐲 𝐈 𝐰𝐫𝐨𝐭𝐞 𝐢𝐭</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></content:encoded>
					
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		<post-id xmlns="com-wordpress:feed-additions:1">12005</post-id>	</item>
		<item>
		<title>When Choosing Your Book&#8217;s Title Think Series</title>
		<link>https://pauluduk.com/when-choosing-your-books-title-think-series/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-choosing-your-books-title-think-series</link>
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		<dc:creator><![CDATA[Paul Uduk]]></dc:creator>
		<pubDate>Sat, 31 Jan 2026 08:58:27 +0000</pubDate>
				<category><![CDATA[Book Business]]></category>
		<category><![CDATA[Book Publishing]]></category>
		<category><![CDATA[Book Writing]]></category>
		<category><![CDATA[#AuthorSuccess #BookMarketing #ThoughtLeadership #WritingTips #Bestseller]]></category>
		<guid isPermaLink="false">https://pauluduk.com/?p=11994</guid>

					<description><![CDATA[<p>&#160; When choosing your book&#8217;s title, think series. Think of a title that can be extended into a series if you want to win BIG. Think about series like: &#8211; Harry Potter &#8211; Guerilla Marketing &#8211; Chicken Soup for the Soul &#160; The Guerilla Marketing series initiated by the late Jay Conrad Levinson has sold [&#8230;]</p>
<p>The post <a href="https://pauluduk.com/when-choosing-your-books-title-think-series/">When Choosing Your Book’s Title Think Series</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></description>
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<p>&nbsp;</p>
<p style="font-weight: 400;">When choosing your book&#8217;s title, think series. Think of a title that can be extended into a series if you want to win BIG.</p>
<p style="font-weight: 400;">Think about series like:</p>
<p style="font-weight: 400;">&#8211; Harry Potter</p>
<p style="font-weight: 400;">&#8211; Guerilla Marketing</p>
<p style="font-weight: 400;">&#8211; Chicken Soup for the Soul</p>
<p>&nbsp;</p>
<p style="font-weight: 400;">The Guerilla Marketing series initiated by the late Jay Conrad Levinson has sold between 20 and 21 million copies.</p>
<p style="font-weight: 400;">The Chicken Soup for the Soul book series by Jack Canfield and Mark Victor Hansen has more than 275 titles and has sold more than 500 million copies worldwide.</p>
<p style="font-weight: 400;">When J. K. Rowling, English teacher and a single mother, wrote the first Harry Potter novel, <em>Harry Potter and the Philosopher&#8217;s Stone</em>, she didn&#8217;t think of stardom. She just wanted a book that could earn her little income by the side.</p>
<p style="font-weight: 400;">All the major publishers (the big 6 at the time) rejected the manuscript but she pressed on until she found an &#8220;unknown publisher&#8221; that took a chance on her because he had nothing to lose.</p>
<p style="font-weight: 400;">As destiny would have it, JK Rowling structured the book in such a way she could do it in a series. And as the saying goes, the rest is history.</p>
<p style="font-weight: 400;">The Harry Potter series has sold more than 600 million copies, and the film series has grossed $7.7billion. That&#8217;s the power of series.</p>
<p style="font-weight: 400;">The Harry Potter Series:</p>
<ol>
<li style="font-weight: 400;">Harry Potter and the Philosopher&#8217;s Stone (or Sorcerer&#8217;s Stone)</li>
<li style="font-weight: 400;">Harry Potter and the Chamber of Secrets</li>
<li style="font-weight: 400;">Harry Potter and the Prisoner of Azkaban</li>
<li style="font-weight: 400;">Harry Potter and the Goblet of Fire</li>
<li style="font-weight: 400;">Harry Potter and the Order of the Phoenix</li>
<li style="font-weight: 400;">Harry Potter and the Half-Blood Prince</li>
<li style="font-weight: 400;">Harry Potter and the Deathly Hallows</li>
<li style="font-weight: 400;">Harry Potter and the Cursed Child</li>
</ol>
<p style="font-weight: 400;">So, keep pressing ahead, you never can tell what is in store for your idea and <a href="https://pauluduk.com/the-7-mistakes-that-delayed-my-first-book/">book</a>.</p>
<p>Are you agonizing that your first book failed? Think about JK Rowling. Her first Harry Potter book was rejected by 12 major publishing houses, including Penguin and HarperCollins.</p>
<p>So, take every set back as a call for more action.</p>
<p>I created a program to help C-Suite executives write legacy books hassles free. You can learn more about my Executive Legacy Blueprint by following <a href="https://tinyurl.com/2vpcr2w5">this link</a>: <a href="https://tinyurl.com/2vpcr2w5"><strong>https://tinyurl.com/2vpcr2w5</strong></a></p>
<p>If you&#8217;re interested in my free Book Writing Clinic (BWC) <a href="https://selar.com/6s022o7277">click this link</a> to watch the videos.</p><p>The post <a href="https://pauluduk.com/when-choosing-your-books-title-think-series/">When Choosing Your Book’s Title Think Series</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></content:encoded>
					
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		<title>The First CEO I Ghostwrote For and What Surprised Me</title>
		<link>https://pauluduk.com/the-first-ceo-i-ghostwrote-for-and-what-surprised-me/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-first-ceo-i-ghostwrote-for-and-what-surprised-me</link>
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		<dc:creator><![CDATA[Paul Uduk]]></dc:creator>
		<pubDate>Fri, 30 Jan 2026 08:28:22 +0000</pubDate>
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		<guid isPermaLink="false">https://pauluduk.com/?p=11990</guid>

					<description><![CDATA[<p>The First CEO I Ghostwrote For and What Surprised Me When I first ghostwrote for a CEO, I expected complexity.I prepared for jargon, hierarchy, and endless corporate layers. Instead, something else surprised me entirely. What I encountered was not a lack of intelligence.Rather, it was a struggle with structure. The Structure Gap Most Leaders Face [&#8230;]</p>
<p>The post <a href="https://pauluduk.com/the-first-ceo-i-ghostwrote-for-and-what-surprised-me/">The First CEO I Ghostwrote For and What Surprised Me</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></description>
										<content:encoded><![CDATA[<h3 data-start="1338" data-end="1376"><img data-recalc-dims="1" loading="lazy" decoding="async" class="attachment-266x266 size-266x266 alignleft" style="font-size: 16px;" src="https://i0.wp.com/pauluduk.com/wp-content/uploads/2024/10/paul2-Paul-Uduk.png?resize=266%2C178&#038;ssl=1" sizes="(max-width: 266px) 100vw, 266px" srcset="https://i0.wp.com/pauluduk.com/wp-content/uploads/2024/10/paul2-Paul-Uduk.png?w=715&amp;ssl=1 715w, https://i0.wp.com/pauluduk.com/wp-content/uploads/2024/10/paul2-Paul-Uduk.png?resize=300%2C201&amp;ssl=1 300w" alt="Paul Uduk - author and bookwriting, online course training, and personal development coach | Official website of Paul Uduk" width="266" height="178" /></h3>
<h2 data-start="224" data-end="281">The First CEO I Ghostwrote For and What Surprised Me</h2>
<p data-start="301" data-end="426">When I first ghostwrote for a CEO, I expected complexity.<br data-start="358" data-end="361" />I prepared for jargon, hierarchy, and endless corporate layers.</p>
<p data-start="428" data-end="476">Instead, something else surprised me entirely.</p>
<p data-start="478" data-end="572">What I encountered was not a lack of intelligence.<br data-start="528" data-end="531" />Rather, it was a struggle with structure.</p>
<h3 data-start="574" data-end="613">The Structure Gap Most Leaders Face</h3>
<p data-start="615" data-end="838">Despite decades of leadership experience, boardroom influence, and global exposure, this CEO struggled to structure his own story.<br data-start="745" data-end="748" />That struggle did not co</p>
<p data-start="615" data-end="838">me from confusion.<br data-start="790" data-end="793" />It came from the nature of le</p>
<p data-start="615" data-end="838">adership itself.</p>
<p data-start="840" data-end="1008">Leadership is lived in action, not written in paragraphs.<br data-start="897" data-end="900" />Executives think in decisions, frameworks, numbers, and people.<br data-start="963" data-end="966" />However, books demand something different.</p>
<p data-start="1010" data-end="1117">They require narrative.<br data-start="1033" data-end="1036" />They demand sequence.</p>
<p data-start="1010" data-end="1117">More importantly, they call for reflection and coherence.</p>
<p data-start="1119" data-end="1336">As a result, many leaders who can run global organizations find it difficult to organize their own journey on paper.<br data-start="1235" data-end="1238" />Not because they lack substance, but because their experience was never designed for storytelling.</p>
<h3 data-start="1338" data-end="1376">The Moment That Changed Everything</h3>
<p data-start="1378" data-end="1462">During one working session, he paused.<br data-start="1416" data-end="1419" />Then he said something I will never forget.</p>
<p data-start="1464" data-end="1557">“Paul, you helped me understand my own journey better. I didn’t realize how much I’ve lived.”</p>
<p data-start="1559" data-end="1705">In that moment, the real gap became obvious.<br data-start="1603" data-end="1606" />Leaders carry entire libraries of wisdom internally.</p>
<p data-start="1559" data-end="1705">Yet, very few organize any of it externally.</p>
<p data-start="1707" data-end="1861">Although experience accumulates naturally, meaning does not.<br data-start="1767" data-end="1770" />Without structure, insight remains scattered.<br data-start="1815" data-end="1818" />Without documentation, wisdom stays hidden.</p>
<p data-start="1863" data-end="2152">That single conversation later became the foundation of my <strong data-start="1922" data-end="1953">Executive Legacy Blueprint<img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2122.png" alt="™" class="wp-smiley" style="height: 1em; max-height: 1em;" /></strong>, which now helps leaders turn lived experience into clear intellectual assets.<br data-start="2032" data-end="2035" />You can explore how that framework works through the <a class="decorated-link cursor-pointer" target="_new" rel="noopener" data-start="2088" data-end="2151">Book Writing Clinic</a>.</p>
<h3 data-start="2154" data-end="2200">The Real Problem With Executive Experience</h3>
<p data-start="2202" data-end="2266">Experience alone is not the issue.<br data-start="2236" data-end="2239" />Unstructured experience is.</p>
<p data-start="2268" data-end="2365">Many executives assume their legacy is obvious.<br data-start="2315" data-end="2318" />Unfortunately, clarity rarely survives silence.</p>
<p data-start="2367" data-end="2604">Ghostwriting, therefore, is not about writing <em data-start="2413" data-end="2418">for</em> leaders.<br data-start="2427" data-end="2430" />Instead, it is about helping leaders make sense of a lifetime.<br data-start="2492" data-end="2495" />It is about extracting patterns, naming lessons, and arranging insights into something others can learn from.</p>
<p data-start="2606" data-end="2962">According to research published by Harvard Business Review, leaders who articulate their thinking clearly increase both influence and organizational alignment.<br data-start="2765" data-end="2768" />Writing, when done well, becomes a leadership multiplier rather than a personal exercise.<br data-start="2857" data-end="2860" />You can read more about this relationship between leadership and narrative on Harvard Business Review.</p>
<h3 data-start="2964" data-end="2999">Why This Matters More Than Ever</h3>
<p data-start="3001" data-end="3113">Today’s leaders operate in fast-moving environments.<br data-start="3053" data-end="3056" />Decisions happen quickly.<br data-start="3081" data-end="3084" />Lessons are learned silently.</p>
<p data-start="3115" data-end="3235">However, industries do not evolve on instinct alone.<br data-start="3167" data-end="3170" />They evolve when leaders slow down enough to document what works.</p>
<p data-start="3237" data-end="3361">A book does not just preserve memory.<br data-start="3274" data-end="3277" />It creates reference points.<br data-start="3305" data-end="3308" />It turns lived experience into public infrastructure.</p>
<p data-start="3363" data-end="3446">That is why documenting leadership is no longer optional.<br data-start="3420" data-end="3423" />It is a responsibility.</p>
<h3 data-start="3448" data-end="3481">A Question Worth Sitting With</h3>
<p data-start="3483" data-end="3682">If someone tried documenting your journey today, how easily would they find the story worth preserving?<br data-start="3586" data-end="3589" />Would your insights appear organized or scattered?<br data-start="3639" data-end="3642" />Would your lessons be obvious or buried?</p>
<p data-start="3684" data-end="3747">More importantly, when will you take control of that narrative?</p>
<p data-start="3749" data-end="3874">If you are ready to start that conversation, <a href="https://tidycal.com/visionandtalentltd/15-minute-meeting-1kgpnj4">then let’s talk.</a><br data-start="3810" data-end="3813" />The fastest way to preserve your legacy is through your book.</p>
<p data-start="3876" data-end="4115">Join the <strong data-start="3885" data-end="3920">Legacy Book Accelerator Program</strong> and begin structuring what you already know.<br data-start="3965" data-end="3968" />I’m Paul Uduk, and through the Book Writing Clinic, I want us to master book writing and become authors in 2026 through a clear, practical process.</p>
<p data-start="4117" data-end="4182">Your experience already matters.<br data-start="4149" data-end="4152" />Now it is time to organize it.</p><p>The post <a href="https://pauluduk.com/the-first-ceo-i-ghostwrote-for-and-what-surprised-me/">The First CEO I Ghostwrote For and What Surprised Me</a> first appeared on <a href="https://pauluduk.com">Official website of Paul Uduk</a>.</p>]]></content:encoded>
					
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