Alex Hormozi, the poster boy for online success, launched his $100M LEADS to a global audience last Saturday (19th August).

It was an amazing event with over 100,000 fans from all over the globe in attendance. Fans from New Zealand and Australia waited up to 3am to be part of the historic event.

In the build up to the launch, Alex had promised his “top fans” (affiliates) “Two” Bonus Chapters and other goodies.

Some top fans like Christian Mikkelsen referred close to 10,000 friends and emerged the global “winner. “Taki Moore, one of my coaches, breast the tape with 1,992 friends. I have no idea how many friends I referred but I topped 10 referrals to have qualified for the “Two Bonus Chapters.

The extent people went to create impact and funnel friends to the event was a big eye opener to me. Some created TikTok animations and videos, Instagram Reels, YouTube videos, Facebook, X (former Twitter), Thread, Telegram, LinkedIn, WhatsApp groups and broadcast list and pages. They all go to show that there is no free lunch online or anywhere else.

When you set out to do anything important, burn your boat and go all in.

I didn’t make the top 10 but Alex’s $100M Leads launch has further opened by eyes to what it means to be “excellent” and what excellence in execution means.

I’m happy to share Alex’s email to all the “winners”: those that referred 10 and above.

“Hey, it’s Alex.

Of course, I didn’t forget about you.

Here are your “two” Bonus chapters: “Two” Bonus Chapters.

Thank you for referring 10 people (or more) to the book launch event.

You helped more than most and for that, I’m eternally grateful.

We broke the internet together. Team effort.

Your #1 fan, Alex.

PS – if you saw my previous email… It’s true.

I’ve got some exciting plans for us in the future. I would like for you to get involved in the next project.

More on that for another day.”

I’m supper excited to have emerged one of the “winners”.