Build a mailing list if you want to succeed in 2022 and beyond. Yes, if you want to succeed online beyond your wildest dreams in 2022 focus single-mindedly on building your list. Building your list is something that every man, woman and child aspiring to make it big online should instinctively know but many don’t get it. While it’s obvious to the cognoscenti, it’s not always obvious to newbie or beginner. Rather than jumping mindlessly trying to do a thousand things, do just one thing in 2022 – build your list.
The more things change, the more they remain the same. From the time of the industrial revolution to the present day, the only way to grow your business remains capturing ever more satisfied customers you can convert to raving fans. No other thing matters. Having customers salivating for what you have to offer is so obvious that gurus like Edward Deming, John Juran, Philip Crosby,Tom Peters and a host of other gurus have pontificated on it for over half a century.
Organizations have responded by setting up Customer Service Departments, installing huge and expensive Customer Relationship Management (CRM) systems and spending millions on training yet nothing has changed much. The more they spend the more their service deteriorates because it’s not about systems but attitude of people towards customers. So as an online entrepreneur, if you want to succeed sustainably over the long haul move away from saying and get on with doing – focus on building audience and turning into raving fans.
For your online success, know that audience and products are the two sides of the same coin. However, you need just one product to succeed but you need thousands of customers to reach a tipping point. Your product doesn’t have to be great, it doesn’t have to be perfect, it doesn’t have to be excellent from the start. It just has to serve a purpose. It should be able to take your customer from Point A to Point B. You can always come back and tweak it later on as you build momentum. But without a mailing list your product will remain an orphan. So focus on list building.
If you do it right, having a product does not even matter because your audience will at some point ask you if you have a product that can solve their problem A, B, or C to offer them. You can then tweak your existing product or build an entirely new one to add more value to their lives. The most successful online gurus like Brendon Burchard, Marie Forleo, Natalie Ellis, Gloria Atanmo to mention all hammer on list building. List building is the secret to online success. Indeed, the gurus preach it and if you want to succeed in 2022 and beyond, you’d better listen. Yes, again, build a mailing list if you want to succeed in 2022 and beyond.
My over 200 students know that my two products, BWC (Book Writing Clinic) and iBMC somewhat began that way. BWC began when I thought since I have written a book maybe there are my friends out there also interested in writing books so when I announced the idea my friends showed up. On the other hand iBMC began when friends pointedly asked me if I could show them how to do business online. As they say, in the country of the blind, the one-eyed man is king. That’s how I became an online guru overnight and I’ve not looked back since.
So again, focus on building a mailing list. Build relationships day and night using all available channels. Be generous because generosity is the number one currency of the internet. Have your perspective. Know that there is nothing people want online that they can’t get through Google or YouTube searches. But they might not have the confidence to try them out and they might not understand the context because there are so many viewpoints. That is where you come in – to provide clarity. Help your Audience build self-confidence and clarity because people are on different points on their life’s journey so what works for Paul might not work for Peter. For more information on how to build a mailing list check my blog posts:
How To Win Online As A Beginner In 2021 Two Themes To Focus One
If you’re interested in receiving my Newsletter, which debuts soon, click this link to register to be included in my mailing list to learn how to build your list the right way.
At iBMC (Internet Business Mastery Course) we take you step-by-step through the various strategies, tactics, processes, and systems you need to build your list. Remember, your subscribers look up to you for guidance, mentoring and leadership. In today’s creator economy (also called knowledge, influencer and thought leadership economy) the world more than ever before needs you to show them the way. iBMC (Internet Business Mastery Course) shows you everything you need to learn to build a thriving business online. I am inviting you to click this link to learn more about iBMC and if it’s good for you, to register.
If you know a friend or two who would benefit from iBMC (internet Business Mastery Course), I’d really appreciate it if you could please share the link with them. Every two weeks I conduct a webinar to show you how you can create an enduring online business, click this link to join my list so you get a reminder anytime I’m running a webinar.
My friend, teacher, and coach, Michelle Schroeder-Gardner, recently released her free E-Book on Affiliate Marketing. Here is the link to get the free E-Book. The E-Book is absolutely free so get it with no-strings attached. If in the end you decide to join Michelle’s Affiliate Marketing class based on what you learn from the E-Book I may get compensated. Here is the link to the free E-Book.
In summary, it’s important to repeat that your list is one of the most important assets online, if not the most important. List building is a continuous non-ending process so focus on it day and night until you reach a point-of-no-return where your list virtually builds itself. So build a mailing list if you want to succeed in 2022.