Some people turn blue when they hear the word millions. But do you know $20,000 is now equal to N12million?

The ONLY reason you want to have a web presence is to create more influence, impact, and income. Anything outside those three is entertainment because unless you’re operating at the level of Davido, Whizkid, and Burna Boy, the Nigerian multi-talented musicians and entertainers, you’ll be wasting your time.

One of my students wrote me recently. This is what she said, “I’m seriously occupied with academic issues but I want to make money. To be frank, I’m overwhelmed.”

Well, the truth is, there is nothing wrong with academics. Another truth is, if you’re only into academics, you’re preparing yourself to work as an employee.

However, what I encourage my students to do is to prepare to work as self-employed digital nomads. It takes a long time to sink in and some believe they can eat their cake and still have it.

Some of the most influential and wealthy people on the planet today did not attend college and some did, so it’s not about how many certificates you have, it’s about understanding how the global economy works today and rapidly evolving.

You have to decide what you want: more certificates or financial freedom. However, if you’re still pursuing certificates at the age of 45 – 55, it doesn’t make much sense. What are you going to do with the certificate(s) when you retire at 60?

So my call to you as you’re reading this article is, start learning right away to extend your digital footprints, reach and bank account. When you create more influence and impact, your bank account will definitely swell as your target audience beat a path to what you create.

The age bracket having the biggest impact and creating the biggest wealth today are those between 27 and 43. Amazon started business in 1994 (27 years ago) and the founder Jeff Bezos is one of the richest men in the world today.

Nigeria’s richest musicians and entertainers today are Davido, Burna Boy and Whizkid and they are respectively 28, 30 and 31 in age.  

According to publicly available online sources, Davido, Whizkid and Burna Boy are worth $25million, $20million and $17million respectively. In contrast, King Sunny Ade, Nigeria’s music legend, is worth $12million (some say $55million). Yet he is 75 and started his music career in 1963.

What Davido, Burna Boy, and Whizkid have in common with Jeff Bezos is that they all harnessed the power of the web and multiplied their reach, income and wealth. Using the web, Amazon reaches millions of people on the planet and that is why Jeff Bezos has been able to create so much wealth.

Using the web, social media and the associated technologies, Whizkid, Davido, Burna Boy, Tuface Idibia, Tiwa Savage, and Linda Ikeji have emerged some of Nigeria’s most recognized influencers below 45. While success online is not a function of age, those born in the digital era, the so called millennials and Gen Y, have a distinct advantage as they can swim through most things digital like fish in water.  

You too can create more impact, influence and income by copying what those ahead of you in terms of wealth are doing. In short, having a web presence and learning to grow your reach exponentially.

However, making it “BIG” online is not a walk through the park. You must be willing to put in the hours to learn how the entire web ecosystem works together to enable entertainers, entrepreneurs, academics, medical practitioners, teachers and freelancers such as graphic and web designers, and sculptors, to mention a few, create mind boggling wealth.

To get started, you need social media presence by creating account in at least three social media platforms such as Facebook, Twitter, Instagram, YouTube, and LinkedIn. The ones you choose will be guided by the goals you have set for yourself. Having what the techies call social media handles is just the first step. You must also learn how to post relevant content to attract traffic.

Having set up your social media accounts and started generating traffic, you must also have a “place” where direct and that traffic to. That is where your website or blog comes in. The choice whether to start with a website or a blog will also depend on your goals. In all, you need guidance from someone who understands how to build web presence and business online.

There are many types of businesses online and each requires a different approach. You can sell physical and/or digital products or pure service in areas as mundane as planning a meal to something as weird as training a cat toilet manners.

Having done the basics, you have to keep deepening your knowledge in how to keep growing your traffic by creating and posting content that attracts attention. In all, I assume you know that you must position yourself in a niche that you have deep expertise so you’ll be playing to your strength.

As in anything in live, all you need is to start. Once you start and are consistent, the momentum you have created will propel you in directions you never imagined and before you know it you’d have succeeded in extending your footprints, reach and your bank account will start to swell all things being equal.

Yes, some people turn blue when they hear millions. But do you know that $20,000 is now equal to N12million?

Specifically, whether you want to write a book, triple your influence, create a web presence or build a digital cum expert empire I can help you achieve your goals and eventually realize your dreams. I hope for you, it includes financial independence.

If you wish to write your first book or learn how to market the ones you have written, my Book Writing Clinic will help you as it helped Florence and Phil.

If you need one-on-one coaching and mentoring as Prof. Lere says here, we can arrange to ensure your book comes out in the shortest time possible.

If you want to go the whole hog and learn how to build business online you can join iBMC (the Course I specifically designed for beginners) either online at https://ibmcer.com or directly join the small group I personally mentor by downloading a CIF Form here, completing and sending back to me. This particular iBMC-5 class starts next week so if you wish to join, act fast.

On the other hand you may want to be coached on how to establish a full scale web presence with your suite of IP (Intellectual Property), social media expertise, online assets, and technologies to build targeted traffic; in that case I can send you a customized quote on how we can work together. All you need to do is to send an email to my address dedicated to coaching prospects: paul@paulduk.com

This is the reason you should feel comfortable working with me. In the course of my career I’ve worked with peasant farmers, powerful business moguls, successful corporate titans, and distinguished individual entrepreneurs. Also, I’ve penned seven books and written over 100 articles, Cases, and White Papers exceeding one million words in word count so you should be rest assured I’ll not be dishing you theory.

In addition, I’ve traversed Nigeria: North, South, East, West, South-South, Middle Belt and the rest so I understand the terrain and culture.

Finally, I spent about 27 years in the banking industry and after embarked on reinventing myself and start a new career as a business consultant and a digital nomad. To get started, I traveled round the world to learn and become wiser. In the process I met many wise teachers and mentors. So I understand the psychology of starting a new career. Meanwhile, I’m still learning because there is no end to learning. What of you?

 
Yes, this is not about me, it’s about you. You can join me in learning the ropes. I’ve had the privilege of helping professors, medical doctors, nurses, consultants, architects, pastors, accountants, bankers and others in between.

Today if you don’t learn how to create content, if you don’t learn how to do social, digital and content marketing, and if you don’t have social media and web presence, you’re courting oblivion and penury. Believe me, I experienced it after I retired from banking and was undecided what to do next.

The good news is that you don’t have to be an expert in everything. All you need is to master one thing, understand the basics of others, and learn how to outsource critical things to the “experts” while you sit and watch your bank account swell.

This is what you need to know at this point. You can decide to work with me or any other expert who understands his onions. But be careful because there are many false gurus out there who have “Big Hat, No Cows”, as they say in Texas.

If you want to work with me don’t wait, pick your phone or email me right away as time is of the essence. Don’t allow procrastination to derail or ruin your dream of creating more influence, impact and income as it has done to millions of others. Jump in and let’s get started; the water is warmer than you think.