You can become an expert author
Expert authors like James Clear, Adam Grant, and Simon Sinek know the power of a book to change the world.
Mega authors like Seth Godin, Malcolm Gladwell and Chimamanda Ngozi Adiche are in a class of their own.
While these expert authors pen reality-altering books regularly, the majority sit on the fence.
Yes, more than 80% of people dream of becoming authors but less than 1% sit down to write.
Take America for instance, with over 340m population, only 4m books were published in 2024.
UK and Canada trailed with 200,000 and 100,000 books respectively.
Nigeria, the self-proclaimed giant of Africa, with over 220m people, was not on the book radar at all
What stops people from writing?
So, what stops people from writing – with all the computers, Google, ChatGPT and DeepSeek?
As someone who runs a vibrant book coaching platform (Book Writing Clinic), here are three things that apply across board:
↳Self-doubt – I’ll never be as good as Chimamanda Ngozi Adiche
↳Lack of credentials – I didn’t attend Harvard
↳Self-confidence – people will laugh at me (who dash monkey banana as we say)
My advice is to think of the opposites.
↳Think of the applause you’ll get.
↳ Imagine the new-found freedom to express yourself
↳Visualize the new opportunities that will open up for you.
The first book I published centered on credit risk management and I knew little about the subject then.
You know what?
No one laughed at me.
Rather, I became “the expert” in the subject of credit risk management until one day, I became Head, Credit Analysis (Bank-wide) in one of the world’s most admired banks.
The bank was so good, it had Citi as its technical partners.
My second book, Bridges to the Customer’s Heart, made me expert in customer service and opened doors to Fortune 500 companies like Heineken, Nestle, and some of Nigeria’s biggest corporations, including Dangote, First Bank, UBA and Union.
7 Mistakes to avoid as you aspire to become and expert author
Brendon Burchard of the defunct Expert Industry Association fame has the following advice for new writers trying to hammer out their first book.
He says, don’t:
1. Let your inner critic take over
↳You’re your worst critic
- Fail to keep your readers engaged
↳You focus on yourself
- Write and edit at the same time
↳You engage in a creative and logical endeavour at the same time
- Forget to track your results
↳What does the market place say?
- Add too much irrelevant details.
↳You confuse readers, trying to impress rather than express
- Publish before you’re ready
↳You rush to publish because you have an artificial deadline to meet
- Stop learning when you know enough
↳You don’t bother to update your knowledge base
An expert author like Dean Graziosi of The Underdog Advantage fame knows how to orchestrate his influence, thought leadership and reach.
Dean teamed up with Tony Robbins to launch Mastermind dot com and maxed out his global influence.
But Dean started somewhere – that’s why he refers to himself “an underdog”.
You can do the same: START.
My company, Vision & Talent, helps organizations master marketing and sales, customer service and grow leaders.
Personally I take delight in helping top executives write books and I also help “NEWBIES” learn Digital Marketing the right way. Start today.
Reach out if you’re interested in initiating a conversation on your book and/or in learning Digital Marketing by clicking this link: https://bit.ly/3NLClzc
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Every author you know started with one book. Start and half the battle is won.